Category: Digital PR

Five Ways to Revamp the Online Branding in Digital Marketing Plans

Just as you go for an annual physical checkup at your doctor’s office to make sure you are healthy and taken care of, you can also perform a digital checkup on yourself and your brand. Make it a point to stay up-to-date on your online branding in digital marketing to ensure the “health” and relevance

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The Power of Storytelling in Your PR and Digital Marketing

How does a piece of content come to life? Think of the birth of an article and the process behind it. First, you brainstorm ideas, shifting through the ones with potential and the ones that need to be reworked. When you have that “eureka” moment with an idea, then you think of how you will

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SEO for your Brand Perception

In 2022, you need to know your brand in order to present your brand. If your messaging is unclear or not genuine, you run the risk of losing potential customers and connections who look for authenticity in companies (88% of consumers reported valuing authenticity when considering who they buy from in 2021). Once you have

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The Importance of Your Knowledge Scope

Bringing New Aspects to ORM Behind every professional is a person with depth and experience, and in the 21st century, people value that humanity in a public figure. Harvard Business Review recommends storytelling in your content as a form of acknowledging the world around you and adding new ways to engage your audience. Your story

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How Link Building Helps in Your Digital PR Strategy

There are multiple variables that influence a company’s search engine optimization (SEO), and one of the ways a digital PR agency will amplify your online presence is through link building. Increasing the number of websites that link back to you—also known as backlinks—is a demonstrated technique for moving your own content up in Google’s search

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Setting Goals to Quantify Media Results

It’s well-accepted in the world of management that what isn’t measured isn’t managed, and the same idea rings true in digital PR. Quantifying the return on investment of your media efforts isn’t an exact science because it’s often difficult to determine precisely which techniques bring in customers over time. Even though digital PR strategy means

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Why You Need to Incorporate ORM Into Your Digital Marketing

With an influx of information available online, and with every internet user having a voice in the digital conversation, your online presence is so much more than what you personally post. Your digital footprint is further dependent on what others say about you, negative or positive.   Protecting your reputation online should be a part of

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Percepto Goes Beyond Traditional PR: Reinforcing Your Narrative on Google’s First Pages

Public Relations is a firmly-established business practice for most brands, but in the ever-changing digital landscape, traditional PR is just one portion of the complete media relations picture. Whether you’re looking to raise your profile, increase click-throughs, or sell more products, a traditional PR agency will get your key messages into the media. Still, there

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The Importance of Solid Social Media Management

The Importance of Solid Social Media Management While it’s never too late to initiate or augment your company’s online presence, the biggest mistake a brand can make when creating a social media strategy is using it as a replacement for traditional, above-the-line marketing. Social media  platforms are a fine place to share advertisements, but if

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What to Know About Increasing Your Brand Awareness

How An Agency Like Percepto Digital Can Maximize Your Content Marketing Plan Landing customers is not just a matter of convincing people they want to buy the product you’re selling. Consumers also decide between vendors by choosing to buy into a brand. If a man is known by the company he keeps, then much can

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