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Explore how Donald Trump's mugshot turned from crisis to political statement, revealing strategic PR moves that shaped the narrative. A lesson for all communications professionals.

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Discover the consequences of misleading media coverage and the significance of journalistic responsibility through the CNN controversy. Explore the impact of accurate reporting on public trust and media integrity.

An investment bank and brokerage firm with a focus on the health tech industry partnered with Percepto to improve its reputation and create and maintain and positive narrative online.

Donald Trump’s Mugshot is PR Genius

Explore how Donald Trump's mugshot turned from crisis to political statement, revealing strategic PR moves
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Celebrity Sickness – Private or Public?

Celebrity Sickness – Private or Public? What does it mean to be a celebrity? To
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19 Ways Startups can Use Comms to Attract Investors

In today’s world of “cancel culture”, gaining media coverage can be tricky. One small mistake
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19 Ways Startups can Use Comms to Attract Investors

In today’s world of “cancel culture”, gaining media coverage can be tricky. One small mistake
Read More

The Advantages of Implementing a Comprehensive Social Media ORM Strategy

It’s important to include social media strategy into your online reputation management and here is
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Social Media Bank Run on SVB: all about trust

According to a recent report by the European Banking Authority, banks that prioritize social media
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“The Gen Z Method”

“The Gen Z Method” Liat Blumner Public Relations and Content Account Manager with Percepto Using
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AI Writing Tools: The Good, the Bad, and the Controversy

While AI writing tools aren’t new, OpenAI’s recent launch of ChatGPT has brought the issue
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Facebook Could Ban News if US Journalism Bill Passes: How Will This Impact Strategy?

Meta’s policy communications head states that the new journalism bill will force him to consider
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Donald Trump’s Mugshot is PR Genius

Explore how Donald Trump's mugshot turned from crisis to political statement, revealing strategic PR moves
Read More

The Impact of Inaccurate Media Coverage and Journalistic Accountability

Discover the consequences of misleading media coverage and the significance of journalistic responsibility through the
Read More

The Virtual World of Communications is Here

A quick glance into the future of marketing. Attend events from home, feel like you’re
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Government Regulations on AI – What to Expect

It’s important to include social media strategy into your online reputation management and here is
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19 Ways Startups can Use Comms to Attract Investors

In today’s world of “cancel culture”, gaining media coverage can be tricky. One small mistake
Read More

PR Trends for Startups in 2023

PR is a dynamic field, and every year brings its own trends and nuances to
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Celebrity Sickness – Private or Public?

Celebrity Sickness – Private or Public? What does it mean to be a celebrity? To
Read More

19 Ways Startups can Use Comms to Attract Investors

In today’s world of “cancel culture”, gaining media coverage can be tricky. One small mistake
Read More

The Virtual World of Communications is Here

A quick glance into the future of marketing. Attend events from home, feel like you’re
Read More
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