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Explore how Donald Trump's mugshot turned from crisis to political statement, revealing strategic PR moves that shaped the narrative. A lesson for all communications professionals.
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Discover the consequences of misleading media coverage and the significance of journalistic responsibility through the CNN controversy. Explore the impact of accurate reporting on public trust and media integrity.
Full-Service, Long-Term Online Reputation Campaign
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August 23, 2023
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An investment bank and brokerage firm with a focus on the health tech industry partnered with Percepto to improve its reputation and create and maintain and positive narrative online.
- Reputation Management
Donald Trump’s Mugshot is PR Genius
Explore how Donald Trump's mugshot turned from crisis to political statement, revealing strategic PR moves
Read More
Celebrity Sickness – Private or Public?
Celebrity Sickness – Private or Public? What does it mean to be a celebrity? To
Read More
19 Ways Startups can Use Comms to Attract Investors
In today’s world of “cancel culture”, gaining media coverage can be tricky. One small mistake
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- Online Branding
19 Ways Startups can Use Comms to Attract Investors
In today’s world of “cancel culture”, gaining media coverage can be tricky. One small mistake
Read More
The Advantages of Implementing a Comprehensive Social Media ORM Strategy
It’s important to include social media strategy into your online reputation management and here is
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Social Media Bank Run on SVB: all about trust
According to a recent report by the European Banking Authority, banks that prioritize social media
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- Social Media
What the X is Elon Musk Doing?
Elon Musk's Twitter Era reportedly triggered turmoil, and alienated users and advertisers. Will rebranding solve
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No, Not All PR is Good PR
In today’s world of “cancel culture”, gaining media coverage can be tricky. One small mistake
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Will TikTok Security Concerns Cause it to Follow Snapchat’s Trajectory?
Safety concerns have prompted many countries to consider banning TikTok entirely. Will the app follow
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- Content Marketing
“The Gen Z Method”
“The Gen Z Method” Liat Blumner Public Relations and Content Account Manager with Percepto Using
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AI Writing Tools: The Good, the Bad, and the Controversy
While AI writing tools aren’t new, OpenAI’s recent launch of ChatGPT has brought the issue
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Facebook Could Ban News if US Journalism Bill Passes: How Will This Impact Strategy?
Meta’s policy communications head states that the new journalism bill will force him to consider
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- Digital PR
Donald Trump’s Mugshot is PR Genius
Explore how Donald Trump's mugshot turned from crisis to political statement, revealing strategic PR moves
Read More
The Impact of Inaccurate Media Coverage and Journalistic Accountability
Discover the consequences of misleading media coverage and the significance of journalistic responsibility through the
Read More
The Virtual World of Communications is Here
A quick glance into the future of marketing. Attend events from home, feel like you’re
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- PR for Start-ups
Government Regulations on AI – What to Expect
It’s important to include social media strategy into your online reputation management and here is
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19 Ways Startups can Use Comms to Attract Investors
In today’s world of “cancel culture”, gaining media coverage can be tricky. One small mistake
Read More
PR Trends for Startups in 2023
PR is a dynamic field, and every year brings its own trends and nuances to
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- Percepto Newsroom
Celebrity Sickness – Private or Public?
Celebrity Sickness – Private or Public? What does it mean to be a celebrity? To
Read More
19 Ways Startups can Use Comms to Attract Investors
In today’s world of “cancel culture”, gaining media coverage can be tricky. One small mistake
Read More
The Virtual World of Communications is Here
A quick glance into the future of marketing. Attend events from home, feel like you’re
Read More