Negative information published online, not only damages your reputation but can make an impact on future business.
Negative information published online, not only damages your reputation but can make an impact on future business.
Unwanted links can cause a pejorative effect on you or your company, not only damaging your reputation but also on future professional opportunities, relationships with stakeholders, and brand perception. Reputation management can help.
At Percepto we have been offering online reputation management services for established, high-profile individuals, organizations, brands, and business leaders since 2007. We operate globally and help our clients navigate through challenging and sensitive circumstances.
Pushing down negative and unwanted results and links
Creating and controlling a personal and / or company narrative
Improve your online presence
Enhance awareness of the right key messaging for you and / or your company
Risk management and mitigation of any potential future crises
Our global experience, strategic thinking and structured methodologies are proven to effectively eradicate negative links from the first pages of Google when using specific search terms, while positioning clients as the expert in their field.
We increase and expand our knowledge of you and your industry, to understand who you are, what kind of needs you currently have for reputation management online, what your current digital presence is and the cybersphere, in which your presence and your business sector exist.
Collaboration is key in becoming an expert in ‘you’, the client: your background, your interest, your expertise, and your voice. As the new part of your extended team, we ensure we understand what your goals are and who you target audiences and stakeholders are. Together we devise your key messaging.
Our dedicated content department will be involved throughout the process, conceptualizing, and strategizing the right kind of content to create the right online image: from articles, features and op-eds, to blog posts, profiles, website copy and social media. We pride ourselves on crafting well thought-out, thoroughly researched content, to best tell your story and present your messaging to the world. We have a vast amount of experience working in multiple languages for a global audience.
Content is purposefully and strategically placed with your targets in mind, using your tone of voice and messaging. We ensure to increase both the amount of controlled online real estate and digital assets under your name, and the number positive stories and articles about you online.
We understand that the essence of online reputation management is to ensure the first pages of a Google search tell your story. By pushing down unwanted and negative results, we can control and maintain your narrative, while positioning you, your brand and their perceptions correctly. Each month we produce an evaluation report displaying the progress made since you began working with Percepto.
We increase and expand our knowledge of you and your industry, to understand who you are, what kind of needs you currently have for reputation management online, what your current digital presence is and the cybersphere, in which your presence and your business sector exist.
Collaboration is key in becoming an expert in ‘you’, the client: your background, your interest, your expertise, and your voice. As the new part of your extended team, we ensure we understand what your goals are and who you target audiences and stakeholders are. Together we devise your key messaging.
Our dedicated content department will be involved throughout the process, conceptualizing, and strategizing the right kind of content to create the right online image: from articles, features and op-eds, to blog posts, profiles, website copy and social media. We pride ourselves on crafting well thought-out, thoroughly researched content, to best tell your story and present your messaging to the world. We have a vast amount of experience working in multiple languages for a global audience.
Content is purposefully and strategically placed with your targets in mind, using your tone of voice and messaging. We ensure to increase both the amount of controlled online real estate and digital assets under your name, and the number positive stories and articles about you online.
We understand that the essence of online reputation management is to ensure the first pages of a Google search tell your story. By pushing down unwanted and negative results, we can control and maintain your narrative, while positioning you, your brand and their perceptions correctly. Each month we produce an evaluation report displaying the progress made since you began working with Percepto.
Since 2007, the team at Percepto has gained knowledge and experience of every type of online reputation management solution. We have worked with an array of clients from many different vertical sectors around the world.
We understand that a deep-dive research approach is vital in getting to know our clients and take the time to fully immerse ourselves into your world, giving us a solid foundation to create our strategy.
At Percepto we consider both quality and quantity. We understand the need for high quality content to tell your story on the first pages of Google. We consider every angle, every potential platform, and all SEO implications, ensuring your key messages and brand perception are a priority from beginning to end.
To find out more about what our clients say about us, visit our testimonials on Clutch.
In many cases negative or unwanted link are more likely to be pushed down than totally removed.
When unwanted results appear, a bespoke strategy can be implemented to push them from the first pages of Google. Percepto employs tactics, including digital communications, PR, social media and content management, to utilize various high-ranking, online platforms which have first-page potential. With the new content in place, negative and unwanted results are less likely to be seen – even following direct searches for your name or other relevant keywords.
On occasion, the editor / publisher of certain platforms can be contacted, and a request can be sent to remove the inaccurate content. Sometimes a combination of reputation management and legal advice is the correct route for the removal of libelous claims. Percepto has partnerships with established law firms throughout Europe and the United States, with whom we work when necessary. In Europe you can apply to Google for the ‘right to be forgotten’ if you meet specific criteria, which is something Percepto can organize for clients.
The best offense is a good defense and having a solid online reputation management strategy can help maintain control of your online presence and mitigate potential negative links.
Without answering, “how long is a piece of string?”, each case is unique and is dependent on a number of factors – from the strength of the platform to the competition on a specific keyword or the amount and quality of unwanted results.
Google has its own algorithm which is being continuously updated. Percepto makes sure to keep compliant with Google’s guidelines – important for maintaining position in the long-run – whilst staying aware of amendments that could affect lead time for repairs.
In our extensive experience, initial progress can be seen in as little as three months, while a significant change can be made in approximately six to 12 months.
Once our initial research and strategy phases are complete, content will start to be created and uploaded immediately. Where we place that content depends entirely on your target audiences, industry, and goals.
With our deep understanding of the digital landscape, we are able to advise the best platforms for you. With a mixture of controlled digital assets, organic articles and features, and paid-for content, we reach all channels from social media, news outlets, and websites to forums, partner business sites, and profiles sites.
You will be presented with a structured timeline explaining what will be written and where and when it will be placed.
We create bespoke strategies, tailored to our clients’ needs, dependent on how many search terms, languages, and aspects we work on. Cost is dependent on what you need
Percepto’s work as an online reputation management agency, builds strategy goes beyond traditional ORM with the perfect solution to meet our clients’ needs. Our team has the knowledge base, experience and knowledge to get the desired results, push down unwanted links, and allow our clients to concentrate on their lives, careers and paths moving forward. To find out more and receive and initial consultation and quote, contact us by clicking here.
