Reputation Management at Percepto

Negative information published online, not only damages your reputation but can make an impact on future business.

Reputation Management at Percepto

Negative information published online, not only damages your reputation but can make an impact on future business.

Unwanted links can cause a pejorative effect on you or your company, not only damaging your reputation but also on future professional opportunities, relationships with stakeholders, and brand perception. Reputation management can help.
At Percepto we have been offering online reputation management services for established, high-profile individuals, organizations, brands, and business leaders since 2007. We operate globally and help our clients navigate through challenging and sensitive circumstances.

There are many reasons to employ online reputation management solutions, including:

01

Pushing down negative and unwanted results and links

02

Creating and controlling a personal and / or company narrative

03

Improve your online presence

04

Enhance awareness of the right key messaging for you and / or your company

05

Risk management and mitigation of any potential future crises

Our global experience, strategic thinking and structured methodologies are proven to effectively eradicate negative links from the first pages of Google when using specific search terms, while positioning clients as the expert in their field.

How does Percepto strategize its online reputation management services?

Understanding Your World

We increase and expand our knowledge of you and your industry, to understand who you are, what kind of needs you currently have for reputation management online, what your current digital presence is and the cybersphere, in which your presence and your business sector exist.

Getting to Know You and / or Your Company

Collaboration is key in becoming an expert in ‘you’, the client: your background, your interest, your expertise, and your voice. As the new part of your extended team, we ensure we understand what your goals are and who you target audiences and stakeholders are. Together we devise your key messaging.

Creating Your Voice, Message, and Presence

Our dedicated content department will be involved throughout the process, conceptualizing, and strategizing the right kind of content to create the right online image: from articles, features and op-eds, to blog posts, profiles, website copy and social media. We pride ourselves on crafting well thought-out, thoroughly researched content, to best tell your story and present your messaging to the world. We have a vast amount of experience working in multiple languages for a global audience.

Implementation and Placement

Content is purposefully and strategically placed with your targets in mind, using your tone of voice and messaging. We ensure to increase both the amount of controlled online real estate and digital assets under your name, and the number positive stories and articles about you online.

Results and Evaluation

We understand that the essence of online reputation management is to ensure the first pages of a Google search tell your story. By pushing down unwanted and negative results, we can control and maintain your narrative, while positioning you, your brand and their perceptions correctly. Each month we produce an evaluation report displaying the progress made since you began working with Percepto.

How does Percepto create your online branding strategy?

Understanding Your World

We increase and expand our knowledge of you and your industry, to understand who you are, what kind of needs you currently have for reputation management online, what your current digital presence is and the cybersphere, in which your presence and your business sector exist.

Getting to Know You and / or Your Company

Collaboration is key in becoming an expert in ‘you’, the client: your background, your interest, your expertise, and your voice. As the new part of your extended team, we ensure we understand what your goals are and who you target audiences and stakeholders are. Together we devise your key messaging.

Creating Your Voice, Message, and Presence

Our dedicated content department will be involved throughout the process, conceptualizing, and strategizing the right kind of content to create the right online image: from articles, features and op-eds, to blog posts, profiles, website copy and social media. We pride ourselves on crafting well thought-out, thoroughly researched content, to best tell your story and present your messaging to the world. We have a vast amount of experience working in multiple languages for a global audience.

Implementation and Placement

Content is purposefully and strategically placed with your targets in mind, using your tone of voice and messaging. We ensure to increase both the amount of controlled online real estate and digital assets under your name, and the number positive stories and articles about you online.

Results and Evaluation

We understand that the essence of online reputation management is to ensure the first pages of a Google search tell your story. By pushing down unwanted and negative results, we can control and maintain your narrative, while positioning you, your brand and their perceptions correctly. Each month we produce an evaluation report displaying the progress made since you began working with Percepto.

FAQs about reputation management services:

Since 2007, Percepto has built deep expertise across every major online reputation management discipline. We’ve supported clients in a wide range of industries and geographies, giving us a global perspective and a proven track record.

 

Our process begins with comprehensive research. We take the time to fully understand your world, your business, industry, audience, and challenges so we can craft a strategy grounded in real insight.

We focus on both quality **and** scale. That means creating high-impact content that genuinely reflects your story while strategically placing it across the platforms that matter most. Every SEO angle, every potential channel, and every brand touchpoint is considered to ensure your message is clear, consistent, and visible where it counts.

 

Curious what others say about working with us? Explore our client reviews on Clutch.

In most cases, negative or unwanted links can be pushed down rather than fully removed, unless there's a strong legal case for having them removed.

 

When unwanted results appear, we build a tailored strategy designed to outrank them with positive, up to date, and controlled results. Percepto uses a mix of digital communications, PR, social media, and content development to elevate authoritative, high-ranking assets that take precedence in search results. As new, relevant content gains traction, negative links become far less visible even for branded or keyword-specific searches.

 

In certain situations, we can contact publishers directly to request corrections or removal. For serious issues such as libel, a combined reputation-management and legal approach may be appropriate. We work closely with top law firms across Europe and the US when this route is needed. If you’re in Europe, we can also manage the “right to be forgotten” process with Google when your case meets the required criteria.

 

Ultimately, the best defense is a strong offense. A proactive reputation management strategy, that can sometimes include challenging the negative claims directly, is essential for protecting your online presence and minimizing the impact of future negative links.

Every situation is different, and timing depends on several variables: the authority of the websites involved, the publication dates, on-page and off-page SEO factors, content freshness, the competitiveness of the keywords, and the volume and nature of the unwanted content.
 

Google’s algorithm also evolves continuously. Percepto stays fully aligned with Google’s guidelines to ensure lasting results, while monitoring updates that could influence timelines.

 

In our experience, early progress is often visible within three-four months. More substantial and lasting improvements typically occur between six and twelve months.

Once research and strategy are complete, content creation and publication begin immediately. Where your content appears depends on your goals, industry, target audiences, and preferences.

 

Our team identifies the platforms that will deliver the greatest impact, combining owned assets, organic articles, earned features, and paid placements. This may include social media, news outlets, online magazines, websites, partner platforms, forums, and professional profiles.

 

You’ll receive a clear, structured timeline outlining what we’ll produce, where it will be placed, and when each piece will go live.

Our services are fully customized. Pricing depends on your specific needs, including the number of search terms you want to improve, their competitiveness, the languages involved, and the overall scope of the project.

 

Once we understand your objectives, we’ll create a tailored proposal that matches your requirements and budget.

Percepto’s work as an online reputation management agency, builds strategy goes beyond traditional ORM with the perfect solution to meet our clients’ needs. Our team has the knowledge base, experience and knowledge to get the desired results, push down unwanted links, and allow our clients to concentrate on their lives, careers and paths moving forward. To find out more and receive and initial consultation and quote, contact us by clicking here.

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