Online Reputation Management
Strategic digital solutions for companies, organizations, and high-profile individuals facing sensitive and complex online challenges
We help clients from all over the world regain control of their online reputation and enhance their positive web presence. We strengthen existing constructive content, harness marketing and communications efforts, and create brand-new, high-ranking web assets. In doing so, we boost our clients’ online image and minimize unwanted search results for their name or brand.
The strategies we employ take all aspects of our clients’ needs into account and enable us to offer durable, effective solutions that appear natural. Aside from clearing their name, our work promotes our clients’ agendas and communicates the best brand narrative for their cause by emphasizing their true value and achievements.
Online Crisis Management
Tackling the present while building for the future
Percepto assists clients who are facing multilayered media crises in dealing with immediate online repercussions. At the same time, we create a strong digital infrastructure for long-term online reputation management and are ready to kick in once the storm dies down.
When clients approach us during a crisis, our first goal is containment. We help limit the reputational damage caused by the controversy and communicate the clients’ side of the story with as much online exposure as possible. Essentially, we shift the public discussion surrounding their name/brand from negative to positive.
During this “damage control” phase, we also lay the foundations for reputation recovery by creating the digital infrastructure required to increase our clients’ positive online presence. Once the storm subsides, we use this infrastructure to steer the public eye towards the positive aspects of our clients’ public lives, contributions, and achievements. In addition to fortifying our clients’ online presence, this long-term approach also leaves them much more prepared for potential future crises.
Online Executive Branding
Building and curating your professional online persona
Establishing an online brand raises many challenging questions about what to portray and in what manner to do so. We guide our clients through this delicate process and make sure their online presence reflects their unique qualities and accomplishments accurately, naturally, and effectively.
While most executives have some sort of digital footprint, it doesn’t always represent the identity they wish to put forward. We help business leaders, public figures, and senior executives build and promote their professional digital brand. The process begins with developing clients’ online persona based on their core values and goals. This identity then serves as a guideline for our web strategy, which we implement with great care and make sure to maximize our clients’ online visibility without drawing attention to our work.
By the end of the process, our clients have much more than a powerful online brand. They have a strong Google presence over which they have significant control as well as numerous new digital platforms through which to distribute their message in the future.
Digital Investor Relations
Engaging and retaining shareholders by taking your financial communications to the next level
A company’s financial data can become a lucrative online asset that can strengthen relationships with existing stakeholders, engage relevant analysts, and catch the attention of new investors.
To get the most out of your financial data, you need sharp and creative digital financial storytelling. We take our clients’ facts and figures, turn them into captivating digital assets that reflect their companies’ successes, and promote them effectively online. The process of optimizing companies’ investor relations for the digital arena involves creating new, attractive, and informative financial web content and using it to deliver the clients’ message to the right target audiences.
To ensure our clients’ message has the strongest possible impact, we also boost their general online reputation so that it fully reflects the companies’ unique advantages, value, and business potential.
Take the First Step Towards Strengthening your Online Presence
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