There are multiple variables that influence a company’s search engine optimization (SEO), and one of the ways a digital PR agency will amplify your online presence is through link building. Increasing the number of websites that link back to you—also known as backlinks—is a demonstrated technique for moving your own content up in Google’s search
It’s well-accepted in the world of management that what isn’t measured isn’t managed, and the same idea rings true in digital PR. Quantifying the return on investment of your media efforts isn’t an exact science because it’s often difficult to determine precisely which techniques bring in customers over time. Even though digital PR strategy means
With an influx of information available online, and with every internet user having a voice in the digital conversation, your online presence is so much more than what you personally post. Your digital footprint is further dependent on what others say about you, negative or positive. Protecting your reputation online should be a part of
Public Relations is a firmly-established business practice for most brands, but in the ever-changing digital landscape, traditional PR is just one portion of the complete media relations picture. Whether you’re looking to raise your profile, increase click-throughs, or sell more products, a traditional PR agency will get your key messages into the media. Still, there
The Importance of Solid Social Media Management While it’s never too late to initiate or augment your company’s online presence, the biggest mistake a brand can make when creating a social media strategy is using it as a replacement for traditional, above-the-line marketing. Social media platforms are a fine place to share advertisements, but if
How An Agency Like Percepto Digital Can Maximize Your Content Marketing Plan Landing customers is not just a matter of convincing people they want to buy the product you’re selling. Consumers also decide between vendors by choosing to buy into a brand. If a man is known by the company he keeps, then much can
