Percepto Helps You With Your Online Branding

An increase brand awareness and digital presence are vital elements of your professional toolkit.

Percepto Helps You With Your Online Branding

An increase brand awareness and digital presence are vital elements of your professional toolkit.

Projecting the correct online image is one of the most important things to support corporate upscaling. The right messaging at the right time in the right place can make all the difference when connecting with stakeholders, clients, and colleagues.

Since 2007, Percepto has been creating, maintaining, and amplifying brand awareness for B2B and B2C for executives and business leaders across the digital landscape.

By creating an online branding strategy, you can:

01

Position yourself as a corporate leader

02

Build brand awareness online

03

Engage with key stakeholders

04

Expand your professional network

05

Enhance business opportunities

06

Create an online narrative

07

Improve online searches for your name and company

How does Percepto create your online branding strategy?

Understanding Your Industry

We spend time to research and expand our knowledge of your specific industry to fully understand the world in which you live and work – both on- and offline – and of course where you fit into it.

Becoming an Expert in “You”

The key word is “collaboration” – we want to know everything about you professionally: your background, your expertise, your interests, and your voice. At Percepto, we think of ourselves as the newest members of your extended team, ensuring to fully understand your target audiences and work goals.

Developing Your Brand

You are your brand. Your brand is your story. By combining everything we have learned together we begin to develop your voice, messaging, and narrative. From the moment we start working together, our dedicated content department and design team will be involved in conceptualizing a structured plan to establish you and your brand’s digital presence and increase brand awareness. Your comprehensive digital communications strategy can include (but is not limited to): website creation, personal design language, content and social media management, and online media relations.

Positioning You as the Expert

With your digital presence established, you and your brand can be seen online, but we will make sure you are heard. With our knowledge of the digital landscape, we develop an in-depth content strategy, placing blog posts, articles, opinion piece, videos (and more) across all appropriate platforms. Each piece of content is created and distributed to best tell your narrative and position you as an expert-in-your-field. Our team is experienced in working in multiple languages on a global scale to reach your target audiences wherever they are.

Feedback and Evaluation

At Percepto we understand the importance of pushing out your messages across all the appropriate platforms with a 360-degree outlook to help increase brand awareness. We ensure to reach all appropriate publications, sites and social media to tell your story to the right people. Each month we will feedback with results of all digital communications activities completed and upcoming.

How does Percepto create your online branding strategy?

Understanding Your Industry

We spend time to research and expand our knowledge of your specific industry to fully understand the world in which you live and work – both on- and offline – and of course where you fit into it.

Becoming an Expert in “You”

The key word is “collaboration” – we want to know everything about you professionally: your background, your expertise, your interests, and your voice. At Percepto, we think of ourselves as the newest members of your extended team, ensuring to fully understand your target audiences and work goals.

Developing Your Brand

You are your brand. Your brand is your story. By combining everything we have learned together we begin to develop your voice, messaging, and narrative. From the moment we start working together, our dedicated content department and design team will be involved in conceptualizing a structured plan to establish you and your brand’s digital presence and increase brand awareness. Your comprehensive digital communications strategy can include (but is not limited to): website creation, personal design language, content and social media management, and online media relations.

Positioning You as the Expert

With your digital presence established, you and your brand can be seen online, but we will make sure you are heard. With our knowledge of the digital landscape, we develop an in-depth content strategy, placing blog posts, articles, opinion piece, videos (and more) across all appropriate platforms. Each piece of content is created and distributed to best tell your narrative and position you as an expert-in-your-field. Our team is experienced in working in multiple languages on a global scale to reach your target audiences wherever they are.

Feedback and Evaluation

At Percepto we understand the importance of pushing out your messages across all the appropriate platforms with a 360-degree outlook to help increase brand awareness. We ensure to reach all appropriate publications, sites and social media to tell your story to the right people. Each month we will feedback with results of all digital communications activities completed and upcoming.

FAQs about Online Branding:

When it comes to branding and making sure to increase brand awareness, we understand how important it is to really know our client, their business, and their industry. A deep-dive research approach is vital to fully immerse ourselves into your world and give us the necessary solid foundation to create our strategy.

We consider both quality and quantity. We understand the need for high-end, focused content to drive and maintain your narrative across all of your platforms. Every angle and all SEO implications and considered while maintaining your key messages and brand perception as a priority from start to finish.

To find out more about what our clients say about us, visit our testimonials on Clutch.

During the initial stages of working together, there is generally more collaboration with our clients. The more we speak to you, the more we can hear your tone of voice and understand what your message is. From our conversations we can also start collecting ideas for your content and building a strategy.

Once we have an agreed-upon strategy, the level of your involvement is completely dependent on you. Of course, there is a minimal about of participation required for signing off activity, evaluation, and future strategy.

We suggest regular bi-weekly or monthly meetings to continue developing ideas. However, some clients prefer to have more engagement, some less. We work around our clients’ needs and availability.

Of course, you can increase brand awareness yourself, although it can be very time intensive. To build brand awareness online, the first thing to do is make sure that you understand every platform you should be a part of – every relevant social media platform, all the profile sites, and all relevant publications.

Once you have this knowledge it’s time to start getting your name out there and thinking about your brand. How should your tone be? What colors and fonts would work for your website? Do you need a logo? What is your messaging? Who are you trying to reach?

There is potentially a lot of writing involved, from regular social media posts and blog posts to opinion pieces for newspapers and contributions to other sites. We also advise an active social media presence – liking, retweeting, sharing, following – and, dependent on your brand, a presence in forums such as Reddit or Quora.

Once you have placed yourself as an expert, you can start contacting podcasts, shows, radio stations, webinar companies, roundtable producers etc., to try and book yourself as a panel member. This will definitely build your profile and presence.

Once our initial research and strategy phases are complete, content will start to be created and uploaded immediately. Where we place that content depends entirely on your target audiences, industry, and goals.

With our deep understanding of the digital landscape, we are able to advise the best platforms for you. With a mixture of controlled digital assets, organic articles and features, and paid-for content, we reach all channels from social media, news outlets, and websites to forums, partner business sites, and profiles sites.

You will be presented with a structured timeline explaining what will be written and where and when it will be placed.

Our Online Branding service is tailored specifically to our clients’ requirements and varies on platforms, packages, languages, and other aspects we work on. Cost is dependent on what you need. For a quote, you can contact us by emailing contact@percepto-digital.com.

The team at Percepto has many years of experience of using online branding in digital marketing to help increase brand awareness for B2B and B2C organizations, corporations and individuals. Our online branding service is strategized using a marketing toolkit that spans across public relations, digital communications, SEO management, social media and brand online reputation management.

Contact Us for an Initial Consultation

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