When it comes to branding and making sure to increase brand awareness, we understand how important it is to really know our client, their business, and their industry. A deep-dive research approach is vital to fully immerse ourselves into your world and give us the necessary solid foundation to create our strategy.

We consider both quality and quantity. We understand the need for high-end, focused content to drive and maintain your narrative across all of your platforms. Every angle and all SEO implications and considered while maintaining your key messages and brand perception as a priority from start to finish.

To find out more about what our clients say about us, visit our testimonials on Clutch.

During the initial stages of working together, there is generally more collaboration with our clients. The more we speak to you, the more we can hear your tone of voice and understand what your message is. From our conversations we can also start collecting ideas for your content and building a strategy.

Once we have an agreed-upon strategy, the level of your involvement is completely dependent on you. Of course, there is a minimal about of participation required for signing off activity, evaluation, and future strategy.

We suggest regular bi-weekly or monthly meetings to continue developing ideas. However, some clients prefer to have more engagement, some less. We work around our clients’ needs and availability.

Of course, you can increase brand awareness yourself, although it can be very time intensive. To build brand awareness online, the first thing to do is make sure that you understand every platform you should be a part of – every relevant social media platform, all the profile sites, and all relevant publications.

Once you have this knowledge it’s time to start getting your name out there and thinking about your brand. How should your tone be? What colors and fonts would work for your website? Do you need a logo? What is your messaging? Who are you trying to reach?

There is potentially a lot of writing involved, from regular social media posts and blog posts to opinion pieces for newspapers and contributions to other sites. We also advise an active social media presence – liking, retweeting, sharing, following – and, dependent on your brand, a presence in forums such as Reddit or Quora.

Once you have placed yourself as an expert, you can start contacting podcasts, shows, radio stations, webinar companies, roundtable producers etc., to try and book yourself as a panel member. This will definitely build your profile and presence.

Once our initial research and strategy phases are complete, content will start to be created and uploaded immediately. Where we place that content depends entirely on your target audiences, industry, and goals.

With our deep understanding of the digital landscape, we are able to advise the best platforms for you. With a mixture of controlled digital assets, organic articles and features, and paid-for content, we reach all channels from social media, news outlets, and websites to forums, partner business sites, and profiles sites.

You will be presented with a structured timeline explaining what will be written and where and when it will be placed.

Our Online Branding service is tailored specifically to our clients’ requirements and varies on platforms, packages, languages, and other aspects we work on. Cost is dependent on what you need. For a quote, you can contact us by emailing [email protected].