Effective Online Communications
Strategy Since 2007

Effective Online
Communications
Strategy Since 2007

We are a group of innovative thinkers, digital strategists, and storytellers.

We have the skills, experience, and know-how to help companies, C-suites, and business leaders maximize their online presence, promote their key messages and deal with reputational challenges. We are committed to achieving the best results for our clients by devising sharp strategy and effective implementation to ensure their messaging is accurately delivered to the right target audiences and stakeholders at the right time.

Management Team

Nir Shafrir

Nir Shafrir

COO & Partner
Paul Blumenfield

Paul Bloomfield

Head Of Content And PR​

Ran Blayer

CEO & Partner

Ran Blayer

CEO & Partner

Ran is an online communications architect, go-to digital strategist, and problem solver for a diverse global client list of companies, brands, and high-profile executives. He has 15 years of experience in online reputation management and digital marketing.

Ran has been leading Percepto since 2012. As CEO, he oversees all departments, leads business development, and plays a vital part in strategy development for Percepto and its clients. During his tenure, Percepto has broadened the scope of its activity and refined its services, developed lucrative partnerships with PR & communications agencies in multiple countries, and successfully served a wide variety of clients around the world.

Before joining Percepto, Ran served as Vice President of Sales and Business Development at Seperia, which specializes in performance driven digital marketing solutions. He has a BA in Political Science and Communications from Haifa University and an MA in Conflict Management and Resolution from Tel Aviv University.

Nir Shafrir

COO & Partner

Nir Shafrir

COO & Partner

Nir is a seasoned hands-on operations executive with significant experience as a company team leader. He has been helping Percepto’s clients to develop and strengthen their online reputation for over a decade, during which he has seen many of them through complex and challenging online circumstances. His versatile knowledge of technology, content development, and crisis management has contributed substantially to the unique nature of Percepto’s reputation services.

Nir’s multilingual and multicultural background enables him to connect with Percepto’s global clientele, and to achieve professional results that suit their specific needs. As COO Nir’s goal is to make sure that Percepto consistently exceeds client expectations. He oversees all client company teams, including the web design studio, the content department, and client managers, and makes sure they deliver on the highest possible level. 

Before joining Percepto Nir was a project manager at a leading management consulting firm. After serving In Unit 8200 of the IDF (intelligence corps), he studied Industrial Engineering and Management at Ben Gurion University and graduated with honors.

Revital Sarusy Head of Customer Success

Revital Sarusy

Head of Customer Success

Revital Sarusy

Head of Customer Success
Revital Sarusy Head of Customer Success

As Percepto’s first ever Head of Customer Success, Revital knows exactly what our clients want and need – sometimes before they do.

With 10 years of experience in online and digital communications, Revital has been leading on everything client facing, including all project management processes and procedures, since assuming the position of Head of Customer Success in 2018. She ensures that everything runs smoothly, and we create added value for our clients with a seamless line of communication.

Before arriving at Percepto in 2014, Revital worked at Zap Group as an SEO specialist, working in a supervisory position, and founding and managing the Facebook team.

Revital has BA in Behavioral Sciences and is currently working towards her MBA.

Paul Bloomfield

Head Of Content And PR​

Paul Bloomfield

Head of Content and PR

Paul Bloomfield is a PR and content specialist with 15 years of experience working across a range of industries and vertical sectors. As Content Department Manager, Paul leads on strategy and creative for all content and social media.

London born and bred, Paul started his career working in some of the UK’s top agencies doing communications for large UK and global brands such as GlaxoSmithKline consumer, Alliance and Leicester and Specsavers.

In 2014 Paul led the launch of the London 2012 Olympic Velodrome and VeloPark to the public and the world. He also worked with many pan-European brands before moving to Israel in 2020.

Paul graduated from the University of Leeds in 2007 with a BA (Hons) in Modern Foreign Languages and Linguistics.

 

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