Effective Online Communications
Strategy Since 2007

Effective Online
Communications
Strategy Since 2007

We are a group of innovative thinkers, digital strategists, and storytellers.

We have the skills, experience, and know-how to help companies, C-suites, and business leaders maximize their online presence, promote their key messages and deal with reputational challenges. We are committed to achieving the best results for our clients by devising sharp strategy and effective implementation to ensure their messaging is accurately delivered to the right target audiences and stakeholders at the right time. We are committed to achieving the best results for our clients across the digital landscape from search engine results to Gen AI search tools. We devise sharp strategy and effective implementation

Management Team

Ran Blayer

CEO & Partner

Ran Blayer

CEO & Partner

Ran is an online communications architect, go-to digital strategist, and problem solver for a diverse global client list of companies, brands, and high-profile executives. He has 15 years of experience in online reputation management and digital marketing.

Ran has been leading Percepto since 2012. As CEO, he oversees all departments, leads business development, and plays a vital part in strategy development for Percepto and its clients. During his tenure, Percepto has broadened the scope of its activity and refined its services, developed lucrative partnerships with PR & communications agencies in multiple countries, and successfully served a wide variety of clients around the world.

Before joining Percepto, Ran served as Vice President of Sales and Business Development at Seperia, which specializes in performance driven digital marketing solutions. He has a BA in Political Science and Communications from Haifa University and an MA in Conflict Management and Resolution from Tel Aviv University.

Nir Shafrir

COO & Partner

Nir Shafrir

COO & Partner

Nir is a seasoned hands-on operations executive with significant experience as a company team leader. He has been helping Percepto’s clients to develop and strengthen their online reputation for over a decade, during which he has seen many of them through complex and challenging online circumstances. His versatile knowledge of technology, content development, and crisis management has contributed substantially to the unique nature of Percepto’s reputation services.

Nir’s multilingual and multicultural background enables him to connect with Percepto’s global clientele, and to achieve professional results that suit their specific needs. As COO Nir’s goal is to make sure that Percepto consistently exceeds client expectations. He oversees all client company teams, including the web design studio, the content department, and client managers, and makes sure they deliver on the highest possible level. 

Before joining Percepto Nir was a project manager at a leading management consulting firm. After serving In Unit 8200 of the IDF (intelligence corps), he studied Industrial Engineering and Management at Ben Gurion University and graduated with honors.

Michal Bitton Nassimian - Circle

Michal Nassimian

SEO & GEO Advisor

Michal Nassimian

SEO & GEO Advisor
Michal Bitton Nassimian - Circle

Michal is an experienced organic growth consultant with 20+ years of leadership roles both in-house and at a global agency.

Formerly Director of Organic Growth at Seperia, and Head of SEO at Natural Intelligence and Next Insurance, Michal specializes in technical SEO, GEO, AEO, content marketing, and CRO, helping brands achieve scalable, future-proof organic growth in an AI-first landscape.

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