The Virtual World of Communications is Here
A quick glance into the future of marketing. Attend events from home, feel like you’re really there. And no, this is nothing like attending a webinar on zoom.
Digital PR
Will TikTok Security Concerns Cause it to Follow Snapchat’s Trajectory?
Safety concerns have prompted many countries to consider banning TikTok entirely. Will the app follow in the footsteps of Snapchat?
Does Reputation Matter for a Billionaire?
When you have so much money that continued corporate success doesn’t matter, is reputation something you really need to be concerned with? Perhaps, controversy is the cornerstone of your strategy when you don’t need people to like you. Or is that why they like you?.
Could ORM be the Safest Investment Private Equity and Hedge Funds Make
It is a common misconception that financial businesses only need to manage their reputation when something negative has occurred. The complex risk issues associated with private equity and hedge fund models require thorough understanding for effective management. While these models share some similarities in risk management, they diverge on key points. Reputation management should be …
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Digital Storytelling for SMBs
Digital Storytelling for SMBs Victor Ortiz Content Marketer with GoodFirms Small and medium businesses can compete with large and established firms by using digital storytelling to their advantage. It is a great way to grab the attention of your target audience and promote your products services. If done effectively, it can be the difference between …
Facebook Could Ban News if US Journalism Bill Passes: How Will This Impact Strategy?
Meta’s policy communications head states that the new journalism bill will force him to consider removing news from the US platform. How would this effect reputation management services?
How Social Media and the Shrinking Consumer Attention Span Are Connected
How Social Media and the Shrinking Consumer Attention Span Are Connected — And What That Means for Video Content Marketers If you’re scrolling through your phone — whether you’re on TikTok, Facebook, YouTube, Instagram, or any other platform — chances are you’re streaming some sort of video content. In fact, according to Dex Torricke-Barton, former …
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Airbnb is a Great Example of Excellent PR for High Tech
Last week, Brian Chesky, the CEO of Airbnb, caused a stir in the tech industry by declaring that, “It’s like we’re all in a nightclub and the lights just came on”, which could be perceived as a negative piece of PR for high tech giants. His comment comes at a turbulent time for the tech …
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A Guide to Digital PR and SEO: How to Combine the Two to Increase your Visibility Online
To increase your visibility online and attract more customers to your brand, it’s essential that you have a strategy to combine your digital PR and SEO. Digital has made it easier than ever to grow your brand in the public eye, creating the capacity to attract thousands of your target audience to your business every …
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Thought Leadership for Online PR in Digital Marketing Strategies
How to Create and Pitch Thought Leadership Pieces That Increase Your Visibility Having your work featured in the media is a great way to position yourself as a thought leader in your field, as part of your online PR in digital marketing. If you combine the thousands of pieces of content pushed out every single …
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