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Category: Digital PR

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Nir Shafrir

Nir is the COO and co-founder of Percepto. He has been helping Percepto’s clients develop and strengthen their online reputation for over a decade.
Online Reputation for Logistics Industry

In Logistics, Your Digital Reputation Is Now Part of Your Operations

June 18, 2026 No Comments

In Logistics, Your Digital Reputation Is Now Part of Your Operations Wayne Tyndall Wayne Tyndall is a commercial strategist and advisor with over a decade of experience scaling SaaS and logistics technology businesses globally. Most recently SVP Commercial at WebCargo by Freightos, he has led international sales and account management teams, designed go-to-market strategies, and

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PR in the SEO era vs AI era

Want Your Company to Appear in AI Answers? PR Is No Longer Optional

April 26, 2026 No Comments

Want Your Company to Appear in AI Answers? PR Is No Longer Optional Tali Karasik Tali Karasik is the Founder and CEO of Extra Mind, a PR and marketing agency specializing in reputation management and strategic communications for technology companies. With over 15 years of experience, she works closely with startups, venture capital funds, and

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How Business Leaders Can Use Podcast Guest Outreach to Build Their Brand in the AI Era

June 25, 2025 No Comments

How Business Leaders Can Use Podcast Guest Outreach to Build Their Brand in the AI Era Thought leadership through podcasting Unlike paid advertisements, where audiences understand the transactional nature, having a business podcast strategy and podcast appearances position you as a “thought leader” sharing valuable insights rather than just another “someone” trying to sell something.

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PR speaker illustration

What is Tech PR? A Guide for Tech Businesses

September 2, 2024 No Comments

What is Tech PR? A Guide for Tech Businesses In the dynamic world of technology, having an effective public relations (PR) strategy is critical to success. Technology public relations, or Tech PR, is critical in molding public perceptions of technology businesses, encouraging breakthroughs, and driving growth. This article will look at what technology public relations

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Navigating Change: Nir Shafrir on Innovation, AI, and Leadership in Tech

Navigating Change: Nir Shafrir on Innovation, AI, and Leadership in Tech

July 23, 2024 No Comments

Navigating Change: Nir Shafrir on Innovation, AI, and Leadership in Tech COO and partner at Percepto, Nir Shafrir, joins the Temy podcast to discuss his journey. After joining the company as a project manager straight out of university, he became COO within a few years. Originally launched as a product development company, Percepto soon recognized

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85% trust in online reviews as they do in personal recommendations

Navigating Reputation as a Financial Thought Leader

April 15, 2024 No Comments

Navigating Reputation as a Financial Thought Leader In the ever-evolving landscape of the finance sector, where trust and credibility are paramount, CEOs of finance companies hold a unique position of influence. Beyond steering their organizations toward success, they also play a crucial role in shaping industry perceptions and driving innovation.  Being perceived as a financial

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Crack the Code: B2G Marketing Strategies

February 19, 2024 No Comments

Crack the Code: B2G Marketing Strategies Concept is king in the world of B2G. Business to Government marketing is not just about selling products or services to policy makers and civil servants – it’s all about concept: a concept that can improve government services or the general public as a whole. And yet there are

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