GenAI Reputation Management
Making an impact on ChatGPT and GenAI Chatbots through target online reputation management activity
GenAI Reputation Management at Percepto
Making an impact on ChatGPT through target online reputation management activity
Percepto is at the forefront of this digital revolution, already adapting methodologies to navigate the new landscape. This includes ongoing research into the best strategies to effectively impact results on ChatGPT and other GenAI tools (read this research here).
The next leap into the future of online reputation management, generative artificial intelligence (GenAI) is disrupting all industries. Positive narratives across the first pages on Google may no longer be enough with stakeholders using GenAI tools such as ChatGPT to learn about your brand, conduct due diligence, and perform in-depth research.
There are many reasons to implement GenAI reputation management solutions, including:
01
Improve the outcome of questions ON ChatGPT and other GenAI Tools
02
Provide your target audience with the correct messaging
03
Maintain control over your narrative and perception
04
Reinforce messaging around specific inquiries
Building your GenAI reputation management strategy in 5 steps
First, we will get to know you, your values and goals. Once we are familiar with your brand or image, we will navigate opportunities and challenges alike, ensuring a clear and confident path toward lasting success.
GETTING TO KNOW YOU AND YOUR WORLD:
From the outset, our goal is to become an extended part of your team and to do that we need to become experts in ‘everything you’. Through in-depth research and strategy sessions, we make sure to understand everything about you, your brand, your history, your industry and your story. From there we can begin to build a narrative and focus messaging for our strategy.
CURRENT SITUATION ANALYSIS
To understand where we are going and what we want to achieve, we first have to conduct a full digital audit into your current situation for searches for your name, your brand and other important search terms across both Google and ChatGPT. We anticipate potential inquiries used as prompts on ChatGPT to analyze responses and the platforms from which they are sourced. Through this investigation we can better understand where there are gaps and where we can make necessary improvements.
BUILD STRATEGY BASED ON BEST PRACTICES:
Through our continued research we understand the best ways to make a positive impact on ChatGPT. Once we have determined the most vital online spaces to you, your industry and your stakeholders, we use our expertise to implement best practice methods such as building controlled online assets, creating SEO-rich content across appropriate platforms, media relations, social media management and thought leadership activities.
PROMOTING IMPORTANT LINKS
To increase the chances of content being sourced by GenAI software, we will promote the most important links with an aim to increase footfall and improve the likelihood that ChatGPT’s algorithm considers them relevant to source for target inquiries.
CONTINUOUS MONITORING
Constant analysis of the situation and monitoring of the way that information is presented on ChatGPT is imperative for our strategy. Continuous adaptation is necessary to ensure that messaging is apparent in the responses from the target inquiries, as well as monitoring the positioning, sentiment and narrative on Google pages.
Building your GenAI reputation management strategy in 5 steps
GETTING TO KNOW YOU AND YOUR WORLD
From the outset, our goal is to become an extended part of your team and to do that we need to become experts in ‘everything you’. Through in-depth research and strategy sessions, we make sure to understand everything about you, your brand, your history, your industry and your story. From there we can begin to build a narrative and focus messaging for our strategy.
CURRENT SITUATION ANALYSIS
To understand where we are going and what we want to achieve, we first have to conduct a full digital audit into your current situation for searches for your name, your brand and other important search terms across both Google and ChatGPT. We anticipate potential inquiries used as prompts on ChatGPT to analyze responses and the platforms from which they are sourced. Through this investigation we can better understand where there are gaps and where we can make necessary improvements.
BUILD STRATEGY BASED ON BEST PRACTICES
Through our continued research we understand the best ways to make a positive impact on ChatGPT. Once we have determined the most vital online spaces to you, your industry and your stakeholders, we use our expertise to implement best practice methods such as building controlled online assets, creating SEO-rich content across appropriate platforms, media relations, social media management and thought leadership activities.
PROMOTING IMPORTANT LINKS
To increase the chances of content being sourced by GenAI software, we will promote the most important links with an aim to increase footfall and improve the likelihood that ChatGPT’s algorithm considers them relevant to source for target inquiries.
CONTINUOUS MONITORING
Constant analysis of the situation and monitoring of the way that information is presented on ChatGPT is imperative for our strategy. Continuous adaptation is necessary to ensure that messaging is apparent in the responses from the target inquiries, as well as monitoring the positioning, sentiment and narrative on Google pages.
FAQs about GenAI Reputation Management Services
This is somewhat of a difficult question, especially when it involves new and varied technology such as GenAI Chatbots. However, while some changes may be noticed as soon as fresh, target content is uploaded, we advise that it should take between three to six months for a marked improvement.
Not only has Percepto been one of the few agencies to conduct ongoing research, specifically into the effects of online reputation management on ChatGPT – we recently released a white paper on this topic and we continue to monitor and analyze developments to stay at the forefront of this field.
At Percepto, our strategies are results-driven and goal focused. While each strategy we create is tailored according to our clients needs, these are often with a fundamental aim to create a positive perception on search engines by creating high ranking results and suppressing unwanted links. This specific strategy is focused on understanding which platforms are likely to be used as a source by GenAI tools and ensuring they contain appropriate messages.
ChatGPT is the fastest-growing application in history. Since its inception in November 2022, the platform has grown an active user base of over 200 million, with OpenAI receiving 1.8 billion visits every month. It’s reported that a quarter (24%) of US-based businesses have saved between $50,000 and $75,000 by using ChatGPT. As people become more used to the functionality of the software and better understand how to utilize it to increase efficiency, these statistics are likely to increase. This is just the beginning.