Author: Percepto Team

Growing your Business Through Elevated Content

When growing your business, producing quality content significantly helps to optimize company goals and success. With the majority of people consuming content online, public perception is largely influenced by the constant flow of information available. Because of the importance and value of quality content there is an intense competition among businesses to produce superior content.

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Hiring a PR Agency for Tech Startups

The Key to Communication: PR for Tech Companies   Tech is the future. However, when talking about the technology that will shape our tomorrow, it’s easy to get lost in complex tech terms, scientific wording and hard-to-understand concepts. It takes time, dedication and oftentimes academic degrees for professionals to wrap their heads around some of

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Branding and PR for Startups

Branding and PR for startups consists of how startups portray themselves to the public, and the way in which they do so. This could be ways of creating a PR strategy which involves multiple platforms that the brand would use, in order to interact and engage with their target audience. The timing of these two

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Utilizing PR Tools for Startups

Understanding Public Relations is essential for growing any business, but even more important for startups working with a confined budget. However, as PR enters the digital sphere, businesses are exposed to a new world of opportunities that accelerate results and increase optimal growth. Utilizing the correct digital tools, PR can transform the growth of your

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Online Reputation Agencies

Online reputation of a brand is important these days as most people are online. People are more digitally connected and tend to do almost everything through the internet. This includes discovering new brands, researching existing brands and gauging whether or not they would purchase from them, reading reviews from people who have purchased products or

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B2C Content marketing and what it is

With businesses rapidly coming online and using the internet more frequently, it is essential for them to understand who their target audiences are, where, and how to engage with them. B2C content marketing is all about the consumer. Its main focus is bringing content directly to the consumer, allowing them to view your product or

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Online PR in Digital Marketing

Online PR in digital marketing can be game changing if businesses are able to implement it effectively. With the majority of the world engaging with businesses online, creating good online PR makes it even more important. When considering online PR in digital marketing, start with understanding what it is. Online PR, also known as digital

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Building a Strategy for Content Marketing for Startups

Building a Strategy for Content Marketing for Startups When considering the best approach to engage your target audience and increase the number of clients you have, content marketing is a great way to go. A content marketing strategy allows you to attract, engage and involve potential customers to your brand. This in turn leads to

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Google’s Helpful Content Update: What You Should Know

What is this Google’s Helpful Content Update? Google is cracking down on low-quality, ingenuine content in pursuit of a more valuable search engine landscape. With the abundance of content on Google, searchers may struggle to find authentic, well-researched content amongst their search results. Its high-tech automated systems will help combat this in its newest Helpful

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