Author: Percepto Team

What is Digital Marketing and How Can Brands Use it Effectively?

With the increase of accessibility to the internet, there are now more people online than ever before. They use the internet for shopping, connecting with friends and family, researching, using social media and looking for brands that give them value. Marketing has always been about engaging with your target audience at the correct time and

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Curating Your Online Reputation Through PR and Social Media Management

PR and social media provide endless opportunities for you to brand yourself digitally.  They gives you a tangible way to show who you are, what you stand for, and your overall professional identity. You may have been told countless times that having a social media presence will help you stay relevant in the midst of

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How to Think Like a Digital PR Executive

In your busy life and career, it’s easy to forget about taking care of yourself, and specifically your online reputation. With everything on your plate, your long-term public relation strategy might not be at the forefront of your mind, and that’s why you have professionals in your corner to help remind you of maintaining a

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Five Ways to Revamp the Online Branding in Digital Marketing Plans

Just as you go for an annual physical checkup at your doctor’s office to make sure you are healthy and taken care of, you can also perform a digital checkup on yourself and your brand. Make it a point to stay up-to-date on your online branding in digital marketing to ensure the “health” and relevance

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Boosting Online Brand Presence Through Social Media Management

The majority of the world’s population is avidly using social media these days, whether to keep up with friends and family or simply from boredom. Businesses can capitalize on this and increase their brand awareness at a substantial rate with the use of social media management.  Engagement statistics for social media are incredibly large, with

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The Power of Storytelling in Your PR and Digital Marketing

How does a piece of content come to life? Think of the birth of an article and the process behind it. First, you brainstorm ideas, shifting through the ones with potential and the ones that need to be reworked. When you have that “eureka” moment with an idea, then you think of how you will

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SEO for your Brand Perception

In 2022, you need to know your brand in order to present your brand. If your messaging is unclear or not genuine, you run the risk of losing potential customers and connections who look for authenticity in companies (88% of consumers reported valuing authenticity when considering who they buy from in 2021). Once you have

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The Importance of Your Knowledge Scope

Bringing New Aspects to ORM Behind every professional is a person with depth and experience, and in the 21st century, people value that humanity in a public figure. Harvard Business Review recommends storytelling in your content as a form of acknowledging the world around you and adding new ways to engage your audience. Your story

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How Link Building Helps in Your Digital PR Strategy

There are multiple variables that influence a company’s search engine optimization (SEO), and one of the ways a digital PR agency will amplify your online presence is through link building. Increasing the number of websites that link back to you—also known as backlinks—is a demonstrated technique for moving your own content up in Google’s search

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