Author: Percepto Team

Could ORM be the Safest Investment Private Equity and Hedge Funds Make

It is a common misconception that financial businesses only need to manage their reputation when something negative has occurred. The complex risk issues associated with private equity and hedge fund models require thorough understanding for effective management. While these models share some similarities in risk management, they diverge on key points. Reputation management should be

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AI Writing Tools: The Good, the Bad, and the Controversy

While AI writing tools aren’t new, OpenAI’s recent launch of ChatGPT has brought the issue of AI writing to the forefront. Suddenly, everyone has been talking about AI writing tools and discussing what they mean for the future of writing, academics, cybersecurity, Google and more. In the midst of the current ChatGPT buzz, we decided

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PR Trends for Startups in 2023

PR is a dynamic field, and every year brings its own trends and nuances to an already-action-packed industry. 2023 promises to bring its own unique twist to public relations, and for startups that are launching into the big bright world, crafting a comprehensive PR strategy is crucial. At Percepto, we have put together what we

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You Now Have a Shorter Attention Span Than a Goldfish

How Social Media and the Shrinking Consumer Attention Span Are Connected

How Social Media and the Shrinking Consumer Attention Span Are Connected — And What That Means for Video Content Marketers If you’re scrolling through your phone — whether you’re on TikTok, Facebook, YouTube, Instagram, or any other platform — chances are you’re streaming some sort of video content. In fact, according to Dex Torricke-Barton, former

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National Lottery sees 2022 sales soar as a result of stellar branding

The first six months of 2022 saw National Lottery’s sales soar past £4bn for the first time ever. Camelot, the long-standing operator of the National Lottery declared the brand to be in the “best-ever shape”. According to this article in Marketing Week, “In its half year report, Camelot highlights the role its ongoing work to

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Airbnb is a Great Example of Excellent PR for High Tech

Last week, Brian Chesky, the CEO of Airbnb, caused a stir in the tech industry by declaring that, “It’s like we’re all in a nightclub and the lights just came on”, which could be perceived as a negative piece of PR for high tech giants. His comment comes at a turbulent time for the tech

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Buying Blue Ticks Could Cause Twitter Confusion

At the beginning of this month, Elon Musk announced that Twitter accounts could now pay $7.99 per month to unlock the blue tick feature and become a verified account. In the past, verified blue tick status was reserved for the rights of celebrities and journalists as a mark of authenticity, to prove they were the

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