The first six months of 2022 saw National Lottery’s sales soar past £4bn for the first time ever. Camelot, the long-standing operator of the National Lottery declared the brand to be in the “best-ever shape”. According to this article in Marketing Week, “In its half year report, Camelot highlights the role its ongoing work to
PR is here to stay. In fact, a stat from this article suggests the global PR market is projected to grow by almost 32% over the next 4 years, taking its worth from $88million to $129 million. In an increasingly competitive market and with the rise of social media marketing, businesses are recognising the need
Last week, Brian Chesky, the CEO of Airbnb, caused a stir in the tech industry by declaring that, “It’s like we’re all in a nightclub and the lights just came on”, which could be perceived as a negative piece of PR for high tech giants. His comment comes at a turbulent time for the tech
At the beginning of this month, Elon Musk announced that Twitter accounts could now pay $7.99 per month to unlock the blue tick feature and become a verified account. In the past, verified blue tick status was reserved for the rights of celebrities and journalists as a mark of authenticity, to prove they were the
As Joe Lycett attacked David Beckham to put pressure on him to drop 10 million pound deal, who will win the ORM war?
To increase your visibility online and attract more customers to your brand, it’s essential that you have a strategy to combine your digital PR and SEO. Digital has made it easier than ever to grow your brand in the public eye, creating the capacity to attract thousands of your target audience to your business every
YoutTube introduces handles to their platform Last month YouTube announced that the video streaming social media platform would begin implementing handles for users with existing accounts. As a social media platform with which creators and businesses use to garner audiences and grow their online reputation management strategy, it comes as no surprise that handles have
How to Create and Pitch Thought Leadership Pieces That Increase Your Visibility Having your work featured in the media is a great way to position yourself as a thought leader in your field, as part of your online PR in digital marketing. If you combine the thousands of pieces of content pushed out every single
The concept of considering how to manage online reputation is a comparatively new concept which came to light at the dawn of the digital world. It is evident that its roots have existed since the time of the ancients. Indian rulers would deploy surveillance teams to feel the “pulse” of the people. The Greeks and
An inspirational and widespread event occurred on September 22, 2021, World Car Free Day. Global vehicle manufacturer, Volvo, and Casca, a footwear designer, released a shoe in recognition of the shared vision of both brands. The shoes were limited edition in celebration of World Car Free Day. Both brands are products to help people move.
