Author: Percepto Team

YouTube handle and online reputation management

YoutTube introduces handles to their platform Last month YouTube announced that the video streaming social media platform would begin implementing handles for users with existing accounts. As a social media platform with which creators and businesses use to garner audiences and grow their online reputation management strategy, it comes as no surprise that handles have

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Thought Leadership for Online PR in Digital Marketing Strategies

How to Create and Pitch Thought Leadership Pieces That Increase Your Visibility Having your work featured in the media is a great way to position yourself as a thought leader in your field, as part of your online PR in digital marketing. If you combine the thousands of pieces of content pushed out every single

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Volvo and Casca both benefit by creating incredible digital PR campaign

An inspirational and widespread event occurred on September 22, 2021, World Car Free Day. Global vehicle manufacturer, Volvo, and Casca, a footwear designer, released a shoe in recognition of the shared vision of both brands. The shoes were limited edition in celebration of World Car Free Day. Both brands are products to help people move.

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How to increase brand awareness on social media

Social media is the pinnacle of human interaction. Global interaction on social media has never been more prominent. It has become a societal norm to engage with others on these platforms. Whether you are an individual or a business, a place for you exists. As the user base of social media increases, so does the

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Managing your personal online reputation

Changes and increased access to technology have allowed us to connect in more ways than previously possible. People have access to social media, news, articles, blogs, shopping websites and so much more in the palm of their hands. We connect with friends and family, keep up with our favorite brands, and see the current situation

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Why is a brand’s online reputation important?

A brand’s online reputation should be carefully considered and monitored to ensure that it suits its image. Spread across multiple existing digital media, your online reputation can be thousands of threads of content across social media, forums, online newspapers, review sites, blogs and more.  The marvels of digital marketing, branding and advertising have become invaluable,

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The best online brand reputation management tools for your business

Reputation is everything. Whether a small business, a high-profile individual or a global conglomerate, your online reputation has an enormous impact on the success of your brand.  Managing your online reputation takes time, planning and careful orchestration to avoid potential crises, deal with negative content and respond in a timely manner. Percepto is one agency

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PR tools for startups

PR tools for startups can be very different compared to other brands as they are essentially starting from scratch. This leads to efforts being focused more on short term growth in addition to longer term maintenance of a reputation. Starting with a blank slate can provide unique opportunities for brands to build their reputation from

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