When growing your business, producing quality content significantly helps to optimize company goals and success. With the majority of people consuming content online, public perception is largely influenced by the constant flow of information available. Because of the importance and value of quality content there is an intense competition among businesses to produce superior content. However, different business goals call for different content strategies, which makes researching your target audience a crucial step in understanding consumption habits and needs.
For the full article written by the CEO of Percepto, Ran Blayer click here