Most would agree that social media is a powerful tool integrated in the workflows of the world’s largest brands. Whether a company’s goal is to increase brand awareness, maximize their marketing efforts through content creation, or generate sales via social commerce marketplaces, countless organizations find that focusing resources into social media strategy yields a hefty …
The Reason Your Social Media Strategy is Ineffective Read More »
Trying to get negative content wiped from the internet is a losing battle, but there is a direct correlation between where a web page lands in search results and how relevant it is in the collective consciousness. One of the benefits of content marketing is its additional applications in brand reputation management. You can’t kill …
Repairing your Negative Online Presence Through Quality Content Read More »
Forbes Business Council Is an Invitation-Only Community for Successful Business Owners and LeadersTel Aviv, Israel. 22nd June 2022 CEO of digital communications agency Percepto, Ran Blayer, has been accepted into the Forbes Business Council, the foremost growth and networking organization for successful business owners and leaders worldwide. Ran was vetted and selected by a review …
Taking Activist Positions: CEO Ran writes in Forbes Read More »
Just over two years ago, people across the world shifted the majority of their lives online overnight. Savvy companies were quick to reshape their business models and scrambled to meet their essential functions digitally. Social media platforms rapidly developed features to accommodate the influx of users, including an unprecedented amount of business correspondence happening online. …
Positioning Yourself as an Expert in Professional Discussions Read More »
Whether you want to or not, each time you post something under your or your company’s name, you are leaving a footprint in the sand. Think of all of the imprints you have left, do you want to be known by them? In the age of digital footprints and constant online information, everything you put …
Using Social Media to Build Your Personal Brand Just Got a Lot More Personal Read More »
It’s irrefutable that search engines serve as much more than digital directories, which is why business-owners spend more than $79 billion to enhance SEO strategy each year. Research shows that 93% of the time that people access the internet they will begin their web-browsing experience with a search engine. Given that Google’s first page has …
In 2022, releasing digital content as part of your marketing strategy is practically a requirement for doing business. A world in which Google search results serve as a virtual shopping complex means that your company’s online presence is like your storefront. No matter what industry you’re in, if you’re among the 46% of businesses that …
Five Advantages of Hiring a Digital Content Marketing Agency Read More »
Staying competitive in today’s commercial landscape requires more than just differentiating yourself via the product or services you provide. Businesses also need to remain aggressive with their digital content strategies in order to keep step. SaaS innovations have made building a website an effortless undertaking, and social media accounts for businesses are non-negotiable. In a …
Public Relations is a firmly-established business practice for most brands, but in the ever-changing digital landscape, traditional PR is just one portion of the complete media relations picture. Whether you’re looking to raise your profile, increase click-throughs, or sell more products, a traditional PR agency will get your key messages into the media. Still, there …
Percepto Goes Beyond Traditional PR: Reinforcing Your Narrative on Google’s First Pages Read More »
Social media is no longer a new frontier in the world of marketing, and online content creation is now a staple of most marketing strategies. Consumers are thoroughly accustomed to interacting with brands online. Networks continue to become saturated by content intended to increase consumer lead generation, engage with their target audiences, build communities and …
Diversify Content Creation to Enhance Your Social Media Management Strategy Read More »
