The Virtual World of Communications is Here
A quick glance into the future of marketing. Attend events from home, feel like you’re really there. And no, this is nothing like attending a webinar on zoom.
Will TikTok Security Concerns Cause it to Follow Snapchat’s Trajectory?
Safety concerns have prompted many countries to consider banning TikTok entirely. Will the app follow in the footsteps of Snapchat?
Does Reputation Matter for a Billionaire?
When you have so much money that continued corporate success doesn’t matter, is reputation something you really need to be concerned with? Perhaps, controversy is the cornerstone of your strategy when you don’t need people to like you. Or is that why they like you?.
Social Media Bank Run on SVB: all about trust
According to a recent report by the European Banking Authority, banks that prioritize social media presence and marketing campaigns over building trust with their clients are at risk of suffering the same fate. While social media may increase brand recognition, it cannot replace the trust and credibility earned through personalized interactions and reliable service. As …
“The Gen Z Method”
“The Gen Z Method” Liat Blumner Public Relations and Content Account Manager with Percepto Using Tone to Target Younger Audiences on Social Media Gen Z are the future. Love us or loathe us, we’re the ones making waves in the workforce, becoming financially independent and deciding on where our brand loyalty lies. In today’s rapidly …
Could ORM be the Safest Investment Private Equity and Hedge Funds Make
It is a common misconception that financial businesses only need to manage their reputation when something negative has occurred. The complex risk issues associated with private equity and hedge fund models require thorough understanding for effective management. While these models share some similarities in risk management, they diverge on key points. Reputation management should be …
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AI Writing Tools: The Good, the Bad, and the Controversy
While AI writing tools aren’t new, OpenAI’s recent launch of ChatGPT has brought the issue of AI writing to the forefront. Suddenly, everyone has been talking about AI writing tools and discussing what they mean for the future of writing, academics, cybersecurity, Google and more. In the midst of the current ChatGPT buzz, we decided …
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PR Trends for Startups in 2023
PR is a dynamic field, and every year brings its own trends and nuances to an already-action-packed industry. 2023 promises to bring its own unique twist to public relations, and for startups that are launching into the big bright world, crafting a comprehensive PR strategy is crucial. At Percepto, we have put together what we …
Facebook Could Ban News if US Journalism Bill Passes: How Will This Impact Strategy?
Meta’s policy communications head states that the new journalism bill will force him to consider removing news from the US platform. How would this effect reputation management services?
How Social Media and the Shrinking Consumer Attention Span Are Connected
How Social Media and the Shrinking Consumer Attention Span Are Connected — And What That Means for Video Content Marketers If you’re scrolling through your phone — whether you’re on TikTok, Facebook, YouTube, Instagram, or any other platform — chances are you’re streaming some sort of video content. In fact, according to Dex Torricke-Barton, former …
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