Are you still human? What about your brand? Why the smartest strategy in the AI era might be the oldest one we have: building a distinct, human brand voice. Scroll your feed for five minutes: ten LinkedIn posts, ten ads, ten “thought leadership” articles. Try guessing which company wrote which one before you see the
Wikipedia – The Rules of the Game Editing Wikipedia the right way when there’s a conflict of interest We’re often approached by PR and communications agencies that wish to create a Wikipedia article or edit an existing article for their client. The goal of this post is to give you a broader context and better
Reputation Management in 2026: Ran Blayer Joins The Digital Slice Podcast Our CEO and Partner, Ran Blayer, was recently invited on The Digital Slice Podcast, hosted by Brad Friedman. Join Ran and Brad as they dive headfirst into one of the most critical topics facing business leaders today: how to take control of your online reputation
Percepto’s white paper delves into the impact of GenAI on reputation management and its correlation with positive and negative searches on Google Search.
What is Tech PR? A Guide for Tech Businesses In the dynamic world of technology, having an effective public relations (PR) strategy is critical to success. Technology public relations, or Tech PR, is critical in molding public perceptions of technology businesses, encouraging breakthroughs, and driving growth. This article will look at what technology public relations
Insights from Ran Blayer on GoodFirms Podcast CEO and Partner of Percepto, Ran Blayer, was recently invited to be part of the GoodFirms podcast to discuss his wealth of knowledge and experience in digital marketing and reputation management. In this engaging discussion, Ran shares his journey from VP of Sales and Marketing in 2005 to co-founding
Marketing Experts and the Impact of the EU AI Act Artificial Intelligence (AI) is now a fact of life. The introduction of ChatGPT in November 2022, with its ability to generate text like a human, turned a far-off theory into day-to-day reality. AI has since been evolving at an astonishing rate, creating significant new opportunities
Celebrity Sickness – Private or Public? What does it mean to be a celebrity? To many, it means fame, money, and glory. But, of course, we can’t forget about the other side of the coin: the scrutiny. Constantly being in the public eye means you are being evaluated even under the most non-celebrity, humanlike circumstances.
Discover the consequences of misleading media coverage and the significance of journalistic responsibility through the CNN controversy. Explore the impact of accurate reporting on public trust and media integrity.
Elon Musk’s Twitter Era reportedly triggered turmoil, and alienated users and advertisers. Will rebranding solve all the platform’s problems? Is this move a PR masterstroke or marketing misstep?
