Percepto Team

National Lottery sees 2022 sales soar as a result of stellar branding

The first six months of 2022 saw National Lottery’s sales soar past £4bn for the first time ever. Camelot, the long-standing operator of the National Lottery declared the brand to be in the “best-ever shape”. According to this article in Marketing Week, “In its half year report, Camelot highlights the role its ongoing work to …

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PR world braces for growth as businesses recognise the need to invest into brand image with alternative strategies

PR is here to stay. In fact, a stat from this article suggests the global PR market is projected to grow by almost 32% over the next 4 years, taking its worth from $88million to $129 million. In an increasingly competitive market and with the rise of social media marketing, businesses are recognising the need …

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A Guide to Digital PR and SEO: How to Combine the Two to Increase your Visibility Online

To increase your visibility online and attract more customers to your brand, it’s essential that you have a strategy to combine your digital PR and SEO. Digital has made it easier than ever to grow your brand in the public eye, creating the capacity  to attract thousands of your target audience to your business every …

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YouTube handle and online reputation management

YoutTube introduces handles to their platform Last month YouTube announced that the video streaming social media platform would begin implementing handles for users with existing accounts. As a social media platform with which creators and businesses use to garner audiences and grow their online reputation management strategy, it comes as no surprise that handles have …

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Thought Leadership for Online PR in Digital Marketing Strategies

How to Create and Pitch Thought Leadership Pieces That Increase Your Visibility Having your work featured in the media is a great way to position yourself as a thought leader in your field, as part of your online PR in digital marketing. If you combine the thousands of pieces of content pushed out every single …

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How to Manage Online Reputation and How Things Have Changed Since the Arrival of Digital

The concept of considering how to manage online reputation is a comparatively new concept which came to light at the dawn of the digital world. It is evident that its roots have existed since the time of the ancients. Indian rulers would deploy surveillance teams to feel the “pulse” of the people. The Greeks and …

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Volvo and Casca both benefit by creating incredible digital PR campaign

An inspirational and widespread event occurred on September 22, 2021, World Car Free Day. Global vehicle manufacturer, Volvo, and Casca, a footwear designer, released a shoe in recognition of the shared vision of both brands. The shoes were limited edition in celebration of World Car Free Day. Both brands are products to help people move. …

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