Crack the Code: B2G Marketing Strategies Concept is king in the world of B2G. Business to Government marketing is not just about selling products or services to policy makers and civil servants – it’s all about concept. And yet there are certainly transferable factors. Think B2B and B2C. Similar principles apply, but with additional aspects
Author: Percepto Team
Celebrity Sickness – Private or Public? What does it mean to be a celebrity? To many, it means fame, money, and glory. But, of course, we can’t forget about the other side of the coin: the scrutiny. Constantly being in the public eye means you are being evaluated even under the most non-celebrity, humanlike circumstances.
Discover the consequences of misleading media coverage and the significance of journalistic responsibility through the CNN controversy. Explore the impact of accurate reporting on public trust and media integrity.
It’s important to include social media strategy into your online reputation management and here is how you can do it most effectively.
Safety concerns have prompted many countries to consider banning TikTok entirely. Will the app follow in the footsteps of Snapchat?
When you have so much money that continued corporate success doesn’t matter, is reputation something you really need to be concerned with? Perhaps, controversy is the cornerstone of your strategy when you don’t need people to like you. Or is that why they like you?.
According to a recent report by the European Banking Authority, banks that prioritize social media presence and marketing campaigns over building trust with their clients are at risk of suffering the same fate. While social media may increase brand recognition, it cannot replace the trust and credibility earned through personalized interactions and reliable service. As
“The Gen Z Method” Liat Blumner Public Relations and Content Account Manager with Percepto Using Tone to Target Younger Audiences on Social Media Gen Z are the future. Love us or loathe us, we’re the ones making waves in the workforce, becoming financially independent and deciding on where our brand loyalty lies. In today’s rapidly
It is a common misconception that financial businesses only need to manage their reputation when something negative has occurred. The complex risk issues associated with private equity and hedge fund models require thorough understanding for effective management. While these models share some similarities in risk management, they diverge on key points. Reputation management should be