Want Your Company to Appear in AI Answers? PR Is No Longer Optional Tali Karasik Tali Karasik is the Founder and CEO of Extra Mind, a PR and marketing agency specializing in reputation management and strategic communications for technology companies. With over 15 years of experience, she works closely with startups, venture capital funds, and
The Importance of Reputation Management for Founders and Startup CEOs Founders and CEOs can easily get caught up in the overwhelming world of startups and innovation. With its ever-changing and competitive nature, it is easy to forget how crucial reputation is for long-term success. Reputation management for a startup and its leaders can seem like
Crack the Code: B2G Marketing Strategies Concept is king in the world of B2G. Business to Government marketing is not just about selling products or services to policy makers and civil servants – it’s all about concept: a concept that can improve government services or the general public as a whole. And yet there are
It’s important to include social media strategy into your online reputation management and here is how you can do it most effectively.
In today’s world of “cancel culture”, gaining media coverage can be tricky. One small mistake can ruin your brand reputation forever.
PR is a dynamic field, and every year brings its own trends and nuances to an already-action-packed industry. 2023 promises to bring its own unique twist to public relations, and for startups that are launching into the big bright world, crafting a comprehensive PR strategy is crucial. At Percepto, we have put together what we
PR tools for startups can be very different compared to other brands as they are essentially starting from scratch. This leads to efforts being focused more on short term growth in addition to longer term maintenance of a reputation. Starting with a blank slate can provide unique opportunities for brands to build their reputation from
The Key to Communication: PR for Tech Companies Tech is the future. However, when talking about the technology that will shape our tomorrow, it’s easy to get lost in complex tech terms, scientific wording and hard-to-understand concepts. It takes time, dedication and oftentimes academic degrees for professionals to wrap their heads around some of
Branding and PR for startups consists of how startups portray themselves to the public, and the way in which they do so. This could be ways of creating a PR strategy which involves multiple platforms that the brand would use, in order to interact and engage with their target audience. The timing of these two
Understanding Public Relations is essential for growing any business, but even more important for startups working with a confined budget. However, as PR enters the digital sphere, businesses are exposed to a new world of opportunities that accelerate results and increase optimal growth. Utilizing the correct digital tools, PR can transform the growth of your
