PR is a dynamic field, and every year brings its own trends and nuances to an already-action-packed industry. 2023 promises to bring its own unique twist to public relations, and for startups that are launching into the big bright world, crafting a comprehensive PR strategy is crucial. At Percepto, we have put together what we …
PR tools for startups can be very different compared to other brands as they are essentially starting from scratch. This leads to efforts being focused more on short term growth in addition to longer term maintenance of a reputation. Starting with a blank slate can provide unique opportunities for brands to build their reputation from …
The Key to Communication: PR for Tech Companies Tech is the future. However, when talking about the technology that will shape our tomorrow, it’s easy to get lost in complex tech terms, scientific wording and hard-to-understand concepts. It takes time, dedication and oftentimes academic degrees for professionals to wrap their heads around some of …
Branding and PR for startups consists of how startups portray themselves to the public, and the way in which they do so. This could be ways of creating a PR strategy which involves multiple platforms that the brand would use, in order to interact and engage with their target audience. The timing of these two …
Understanding Public Relations is essential for growing any business, but even more important for startups working with a confined budget. However, as PR enters the digital sphere, businesses are exposed to a new world of opportunities that accelerate results and increase optimal growth. Utilizing the correct digital tools, PR can transform the growth of your …
Building a Strategy for Content Marketing for Startups When considering the best approach to engage your target audience and increase the number of clients you have, content marketing is a great way to go. A content marketing strategy allows you to attract, engage and involve potential customers to your brand. This in turn leads to …
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It only takes one unfortunate news cycle to convince any company to start using Google Alerts, but implementing brand monitoring tools is worthwhile in many situations beyond online reputation management. Of course, new businesses want to stay on top of when, how often, and in what context their name is being used, but the best …
Some people have great ideas that never come to fruition. Others have great ideas that grow into dreams, which grow into companies, which—every once in a while—grow into the world’s most influential enterprises. Every day, new startups emerge, changing our lives as we know them. However, that initial dream doesn’t always include branded content marketing. …
Effective Content Marketing for Startups It’s become an accepted fact that the majority of startups fail, with one in five closing their doors in the first year and 50% failing by year two. Indeed, one of the most commonly cited statistic about startups is that 90% eventually run aground. Of course, that doesn’t deter those …
