Category: Percepto Newsroom

PR in the SEO era vs AI era

Want Your Company to Appear in AI Answers? PR Is No Longer Optional

Want Your Company to Appear in AI Answers? PR Is No Longer Optional Tali Karasik Tali Karasik is the Founder and CEO of Extra Mind, a PR and marketing agency specializing in reputation management and strategic communications for technology companies. With over 15 years of experience, she works closely with startups, venture capital funds, and

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Reputation Management in 2026: Ran Blayer Joins The Digital Slice Podcast

Reputation Management in 2026: Ran Blayer Joins The Digital Slice Podcast Our CEO and Partner, Ran Blayer, was recently invited on The Digital Slice Podcast, hosted by Brad Friedman. Join Ran and Brad as they dive headfirst into one of the most critical topics facing business leaders today: how to take control of your online reputation

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Spotlight Logo

Percepto and Spotlight Partner to Pioneer AI Reputation Management and Answer Engine Optimization

Announcing Our New Strategic Partnership for Litigation Support We’re excited to announce a new partnership between Percepto and Spotlight, an AI analytics startup specializing in Answer Engine Optimization (AEO) and brand visibility across AI-driven platforms. This collaboration marks a significant step forward in our mission to help brands, executives, and private clients understand and actively

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Litigation Support - Percepto Digital, VOXIA and K-Partners

Announcing Our New Strategic Partnership for Litigation Support

Announcing Our New Strategic Partnership for Litigation Support We’re proud to announce a new partnership between Percepto Digital (Tel Aviv), VOXIA (Geneva), and K-Partners (London) — joining forces to offer a fully integrated strategic solution for litigation support. This collaboration combines our expertise in communications, intelligence, and online reputation to support companies, executives, and private clients involved in

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Insights from Ran Blayer on GoodFirms Podcast

Insights from Ran Blayer on GoodFirms Podcast

Insights from Ran Blayer on GoodFirms Podcast CEO and Partner of Percepto, Ran Blayer, was recently invited to be part of the GoodFirms podcast to discuss his wealth of knowledge and experience in digital marketing and reputation management. In this engaging discussion, Ran shares his journey from VP of Sales and Marketing in 2005 to co-founding

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Chatbot Chat with AI, Artificial Intelligence. man using technology smart robot AI, artificial intelligence by enter command prompt for generates something, Futuristic technology transformation.

Marketing Experts and the Impact of the EU AI Act

Marketing Experts and the Impact of the EU AI Act Artificial Intelligence (AI) is now a fact of life. The introduction of ChatGPT in November 2022, with its ability to generate text like a human, turned a far-off theory into day-to-day reality. AI has since been evolving at an astonishing rate, creating significant new opportunities

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Navigating Change: Nir Shafrir on Innovation, AI, and Leadership in Tech

Navigating Change: Nir Shafrir on Innovation, AI, and Leadership in Tech

Navigating Change: Nir Shafrir on Innovation, AI, and Leadership in Tech COO and partner at Percepto, Nir Shafrir, joins the Temy podcast to discuss his journey. After joining the company as a project manager straight out of university, he became COO within a few years. Originally launched as a product development company, Percepto soon recognized

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Stats on the importance of reputation when seeking employees

Managing Reputation Risk: The Two-Way Street of Due Diligence

Managing Reputation Risk: The Two-Way Street of Due Diligence Managing reputation risk is a critical aspect for both businesses and investors. We know that reputation can make or break a company, influencing consumer behavior, investment decisions, and overall business success.  Conducting thorough due diligence for both investors and their potential portfolio companies is essential, not

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85% trust in online reviews as they do in personal recommendations

Navigating Reputation as a Financial Thought Leader

Navigating Reputation as a Financial Thought Leader In the ever-evolving landscape of the finance sector, where trust and credibility are paramount, CEOs of finance companies hold a unique position of influence. Beyond steering their organizations toward success, they also play a crucial role in shaping industry perceptions and driving innovation.  Being perceived as a financial

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