Category: Percepto Newsroom

85% trust in online reviews as they do in personal recommendations

Navigating Reputation as a Financial Thought Leader

Navigating Reputation as a Financial Thought Leader In the ever-evolving landscape of the finance sector, where trust and credibility are paramount, CEOs of finance companies hold a unique position of influence. Beyond steering their organizations toward success, they also play a crucial role in shaping industry perceptions and driving innovation.  Being perceived as a financial

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Crack the Code: B2G Marketing Strategies

Crack the Code: B2G Marketing Strategies Concept is king in the world of B2G. Business to Government marketing is not just about selling products or services to policy makers and civil servants – it’s all about concept. And yet there are certainly transferable factors. Think B2B and B2C. Similar principles apply, but with additional aspects

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Arrowhead Stadium, football field, Taylor Swift, Travis Kelce

The Swift-Kelce Story: an intriguing blend of music, sports, and romance

The Swift-Kelce Story: an intriguing blend of music, sports, and romance America’s Sweetheart Taylor Swift, once the girl next door with golden curly locks and an acoustic guitar, has transformed into a global pop icon, shedding her southern twang (despite growing up in Pennsylvania) in the process. With each album release, she unleashes a new

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Evolution of the News – Legacy to Social Media

Evolution of the News – Legacy to Social Media Our children are the architects of our future. They are the ones who will inherit the world we shape today and make the decisions that will determine its trajectory. This realization underscores the paramount importance of educating and empowering our youth, instilling in them the values

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Celine Dion

Celebrity Sickness – Private or Public?

Celebrity Sickness – Private or Public? What does it mean to be a celebrity? To many, it means fame, money, and glory. But, of course, we can’t forget about the other side of the coin: the scrutiny. Constantly being in the public eye means you are being evaluated even under the most non-celebrity, humanlike circumstances.

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Does Reputation Matter for a Billionaire?

When you have so much money that continued corporate success doesn’t matter, is reputation something you really need to be concerned with? Perhaps, controversy is the cornerstone of your strategy when you don’t need people to like you. Or is that why they like you?.

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