National Lottery sees 2022 sales soar as a result of stellar branding
The first six months of 2022 saw National Lottery’s sales soar past £4bn for the first time ever. Camelot, the long-standing operator of the National Lottery declared the brand to be in the “best-ever shape”. According to this article in Marketing Week, “In its half year report, Camelot highlights the role its ongoing work to …
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