The first six months of 2022 saw National Lottery’s sales soar past £4bn for the first time ever. Camelot, the long-standing operator of the National Lottery declared the brand to be in the “best-ever shape”. According to this article in Marketing Week, “In its half year report, Camelot highlights the role its ongoing work to …
National Lottery sees 2022 sales soar as a result of stellar branding Read More »
At the beginning of this month, Elon Musk announced that Twitter accounts could now pay $7.99 per month to unlock the blue tick feature and become a verified account. In the past, verified blue tick status was reserved for the rights of celebrities and journalists as a mark of authenticity, to prove they were the …
YoutTube introduces handles to their platform Last month YouTube announced that the video streaming social media platform would begin implementing handles for users with existing accounts. As a social media platform with which creators and businesses use to garner audiences and grow their online reputation management strategy, it comes as no surprise that handles have …
Changes and increased access to technology have allowed us to connect in more ways than previously possible. People have access to social media, news, articles, blogs, shopping websites and so much more in the palm of their hands. We connect with friends and family, keep up with our favorite brands, and see the current situation …
Reputation is everything. Whether a small business, a high-profile individual or a global conglomerate, your online reputation has an enormous impact on the success of your brand. Managing your online reputation takes time, planning and careful orchestration to avoid potential crises, deal with negative content and respond in a timely manner. Percepto is one agency …
The best online brand reputation management tools for your business Read More »
What is ORM? In today’s modern society the Internet is our primary source for just about everything. It has dramatically revolutionized how the world views and receives information. As the primary source of news and data, people turn to the internet for reliable sources, making online reputation more important than ever. Building a solid foundation …
Percepto Reshapes Company Image Through Online Brand Reputation Management Services Read More »
Online reputation of a brand is important these days as most people are online. People are more digitally connected and tend to do almost everything through the internet. This includes discovering new brands, researching existing brands and gauging whether or not they would purchase from them, reading reviews from people who have purchased products or …
What is this Google’s Helpful Content Update? Google is cracking down on low-quality, ingenuine content in pursuit of a more valuable search engine landscape. With the abundance of content on Google, searchers may struggle to find authentic, well-researched content amongst their search results. Its high-tech automated systems will help combat this in its newest Helpful …
Google’s Helpful Content Update: What You Should Know Read More »
New people are coming online more quickly than ever before, and your online reputation has never mattered more than it has in recent years. Online reviews have been proven to have a dramatic effect on your brand’s online reputation and can be a determining factor when it comes to how potential clients perceive your brand. …
Why are Reviews for a Brand so Important for your Brand’s Online Reputation? Read More »
With an influx of information available online, and with every internet user having a voice in the digital conversation, your online presence is so much more than what you personally post. Your digital footprint is further dependent on what others say about you, negative or positive. Protecting your reputation online should be a part of …
Why You Need to Incorporate ORM Into Your Digital Marketing Read More »
