Reputation Management

Percepto Reshapes Company Image Through Online Brand Reputation Management Services

What is ORM? In today’s modern society the Internet is our primary source for just about everything. It has dramatically revolutionized how the world views and receives information. As the primary source of news and data, people turn to the internet for reliable sources, making online reputation more important than ever. Building a solid foundation …

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Google’s Helpful Content Update: What You Should Know

What is this Google’s Helpful Content Update? Google is cracking down on low-quality, ingenuine content in pursuit of a more valuable search engine landscape. With the abundance of content on Google, searchers may struggle to find authentic, well-researched content amongst their search results. Its high-tech automated systems will help combat this in its newest Helpful …

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Why are Reviews for a Brand so Important for your Brand’s Online Reputation?

New people are coming online more quickly than ever before, and your online reputation has never mattered more than it has in recent years. Online reviews have been proven to have a dramatic effect on your brand’s online reputation and can be a determining factor when it comes to how potential clients perceive your brand. …

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Why You Need to Incorporate ORM Into Your Digital Marketing

With an influx of information available online, and with every internet user having a voice in the digital conversation, your online presence is so much more than what you personally post. Your digital footprint is further dependent on what others say about you, negative or positive.   Protecting your reputation online should be a part of …

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Repairing your Negative Online Presence Through Quality Content

Trying to get negative content wiped from the internet is a losing battle, but there is a direct correlation between where a web page lands in search results and how relevant it is in the collective consciousness. One of the benefits of content marketing is its additional applications in brand reputation management. You can’t kill …

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How Google Influences Your Online Presence

It’s irrefutable that search engines serve as much more than digital directories, which is why business-owners spend more than $79 billion to enhance SEO strategy each year. Research shows that 93% of the time that people access the internet they will begin their web-browsing experience with a search engine. Given that Google’s first page has …

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Percepto Goes Beyond Traditional PR: Reinforcing Your Narrative on Google’s First Pages

Public Relations is a firmly-established business practice for most brands, but in the ever-changing digital landscape, traditional PR is just one portion of the complete media relations picture. Whether you’re looking to raise your profile, increase click-throughs, or sell more products, a traditional PR agency will get your key messages into the media. Still, there …

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The Top Five Solutions to Your Online Reputation Crisis

Regardless of how committed one is to professionalism and being values-focused, no brand, corporation, or public figure is immune to the disturbance of an online reputation crisis. One of the disadvantages of having notoriety is being held to account in the court of public opinion. If you or your brand ever find yourself under scrutiny, …

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What to Know About Increasing Your Brand Awareness

How An Agency Like Percepto Digital Can Maximize Your Content Marketing Plan Landing customers is not just a matter of convincing people they want to buy the product you’re selling. Consumers also decide between vendors by choosing to buy into a brand. If a man is known by the company he keeps, then much can …

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