Reputation Management

National Lottery sees 2022 sales soar as a result of stellar branding

The first six months of 2022 saw National Lottery’s sales soar past £4bn for the first time ever. Camelot, the long-standing operator of the National Lottery declared the brand to be in the “best-ever shape”. According to this article in Marketing Week, “In its half year report, Camelot highlights the role its ongoing work to …

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YouTube handle and online reputation management

YoutTube introduces handles to their platform Last month YouTube announced that the video streaming social media platform would begin implementing handles for users with existing accounts. As a social media platform with which creators and businesses use to garner audiences and grow their online reputation management strategy, it comes as no surprise that handles have …

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The best online brand reputation management tools for your business

Reputation is everything. Whether a small business, a high-profile individual or a global conglomerate, your online reputation has an enormous impact on the success of your brand.  Managing your online reputation takes time, planning and careful orchestration to avoid potential crises, deal with negative content and respond in a timely manner. Percepto is one agency …

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Percepto Reshapes Company Image Through Online Brand Reputation Management Services

What is ORM? In today’s modern society the Internet is our primary source for just about everything. It has dramatically revolutionized how the world views and receives information. As the primary source of news and data, people turn to the internet for reliable sources, making online reputation more important than ever. Building a solid foundation …

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Google’s Helpful Content Update: What You Should Know

What is this Google’s Helpful Content Update? Google is cracking down on low-quality, ingenuine content in pursuit of a more valuable search engine landscape. With the abundance of content on Google, searchers may struggle to find authentic, well-researched content amongst their search results. Its high-tech automated systems will help combat this in its newest Helpful …

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Why are Reviews for a Brand so Important for your Brand’s Online Reputation?

New people are coming online more quickly than ever before, and your online reputation has never mattered more than it has in recent years. Online reviews have been proven to have a dramatic effect on your brand’s online reputation and can be a determining factor when it comes to how potential clients perceive your brand. …

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Why You Need to Incorporate ORM Into Your Digital Marketing

With an influx of information available online, and with every internet user having a voice in the digital conversation, your online presence is so much more than what you personally post. Your digital footprint is further dependent on what others say about you, negative or positive.   Protecting your reputation online should be a part of …

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