Explore how Donald Trump’s mugshot turned from crisis to political statement, revealing strategic PR moves that shaped the narrative. A lesson for all communications professionals.
Celebrity Sickness – Private or Public? What does it mean to be a celebrity? To many, it means fame, money, and glory. But, of course, we can’t forget about the other side of the coin: the scrutiny. Constantly being in the public eye means you are being evaluated even under the most non-celebrity, humanlike circumstances.
In today’s world of “cancel culture”, gaining media coverage can be tricky. One small mistake can ruin your brand reputation forever.
It’s important to include social media strategy into your online reputation management and here is how you can do it most effectively.
In today’s world of “cancel culture”, gaining media coverage can be tricky. One small mistake can ruin your brand reputation forever.
When you have so much money that continued corporate success doesn’t matter, is reputation something you really need to be concerned with? Perhaps, controversy is the cornerstone of your strategy when you don’t need people to like you. Or is that why they like you?.
According to a recent report by the European Banking Authority, banks that prioritize social media presence and marketing campaigns over building trust with their clients are at risk of suffering the same fate. While social media may increase brand recognition, it cannot replace the trust and credibility earned through personalized interactions and reliable service. As
To help improve their trust and credibility, it’s important for companies working in the financial sector to maintain a solid online reputation management strategy. Here’s five top tips to help.
The first six months of 2022 saw National Lottery’s sales soar past £4bn for the first time ever. Camelot, the long-standing operator of the National Lottery declared the brand to be in the “best-ever shape”. According to this article in Marketing Week, “In its half year report, Camelot highlights the role its ongoing work to
At the beginning of this month, Elon Musk announced that Twitter accounts could now pay $7.99 per month to unlock the blue tick feature and become a verified account. In the past, verified blue tick status was reserved for the rights of celebrities and journalists as a mark of authenticity, to prove they were the
