Our CEO and Partner, Ran Blayer, was recently invited on The Digital Slice Podcast, hosted by Brad Friedman. Join Ran and Brad as they dive headfirst into one of the most critical topics facing business leaders today: how to take control of your online reputation in an era where one misstep can leave a lasting digital mark.

The Digital Slice Podcast from The Friedman Group is all about practicality when it comes to digital marketing and shines a light on experts who help businesses navigate the shifting landscape. Brad’s background in inbound marketing and his work with companies in regulated industries make this conversation especially valuable to executives, founders, and brand leaders.

In this episode, Ran touches on what it really takes to manage corporate and personal reputation, whether you’re a well-established CEO or starting from scratch. He talks about the importance of owned assets, the role of generative AI tools like ChatGPT in due-diligence processes, and strategies that help individuals and companies build credibility, strengthen visibility, and recover from challenging online narratives.

Ran also provides clear, actionable tips for those wanting to hone their messaging, eliminate negative content, or devise a long-term digital strategy to underpin the business.

If you are interested in practical, real-world advice about navigating reputation challenges in 2026, watch the full interview below.