Evolution of the News – Legacy to Social Media Our children are the architects of our future. They are the ones who will inherit the world we shape today and make the decisions that will determine its trajectory. This realization underscores the paramount importance of educating and empowering our youth, instilling in them the values
Elon Musk’s Twitter Era reportedly triggered turmoil, and alienated users and advertisers. Will rebranding solve all the platform’s problems? Is this move a PR masterstroke or marketing misstep?
In today’s world of “cancel culture”, gaining media coverage can be tricky. One small mistake can ruin your brand reputation forever.
Safety concerns have prompted many countries to consider banning TikTok entirely. Will the app follow in the footsteps of Snapchat?
When you have so much money that continued corporate success doesn’t matter, is reputation something you really need to be concerned with? Perhaps, controversy is the cornerstone of your strategy when you don’t need people to like you. Or is that why they like you?.
Through the widely covered social media altercation between Andrew Tate and Greta Thunberg, Percepto looks at the lessons we can learn, what went well and what could have gone better
The majority of the world’s population is avidly using social media these days, whether to keep up with friends and family or simply from boredom. Businesses can capitalize on this and increase their brand awareness at a substantial rate with the use of social media management. Engagement statistics for social media are incredibly large, with
Most would agree that social media is a powerful tool integrated in the workflows of the world’s largest brands. Whether a company’s goal is to increase brand awareness, maximize their marketing efforts through content creation, or generate sales via social commerce marketplaces, countless organizations find that focusing resources into social media strategy yields a hefty
Just over two years ago, people across the world shifted the majority of their lives online overnight. Savvy companies were quick to reshape their business models and scrambled to meet their essential functions digitally. Social media platforms rapidly developed features to accommodate the influx of users, including an unprecedented amount of business correspondence happening online.
Whether you want to or not, each time you post something under your or your company’s name, you are leaving a footprint in the sand. Think of all of the imprints you have left, do you want to be known by them? In the age of digital footprints and constant online information, everything you put
