Category: Social Media

Nir Shafrir

Nir is the COO and co-founder of Percepto. He has been helping Percepto’s clients develop and strengthen their online reputation for over a decade.

The key factors of a digital identity by Percepto

Best Personal Online Reputation Management Services in 2026: What Individuals Actually Need

July 22, 2026 No Comments

Best Personal Online Reputation Management Services in 2026: What Individuals Actually Need A founder asks ChatGPT to summarize their career and sees an answer that is technically plausible but incomplete. A doctor discovers that a third-party review page outranks their own website. An executive realizes that old media coverage is easier to find than their

Bluebirds Fly: Twitter, Bluesky, and Social Media Marketing

June 9, 2024 No Comments

In today’s world of “cancel culture”, gaining media coverage can be tricky. One small mistake can ruin your brand reputation forever.

Arrowhead Stadium, football field, Taylor Swift, Travis Kelce

The Swift-Kelce Story: an intriguing blend of music, sports, and romance

December 11, 2023 No Comments

The Swift-Kelce Story: an intriguing blend of music, sports, and romance America’s Sweetheart Taylor Swift, once the girl next door with golden curly locks and an acoustic guitar, has transformed into a global pop icon, shedding her southern twang (despite growing up in Pennsylvania) in the process. With each album release, she unleashes a new

What the X is Elon Musk Doing?

August 22, 2023 No Comments

Elon Musk’s Twitter Era reportedly triggered turmoil, and alienated users and advertisers. Will rebranding solve all the platform’s problems? Is this move a PR masterstroke or marketing misstep?

No, Not All PR is Good PR

June 22, 2023 No Comments

In today’s world of “cancel culture”, gaining media coverage can be tricky. One small mistake can ruin your brand reputation forever.

Will TikTok Security Concerns Cause it to Follow Snapchat’s Trajectory?

May 24, 2023 No Comments

Safety concerns have prompted many countries to consider banning TikTok entirely. Will the app follow in the footsteps of Snapchat?

Does Reputation Matter for a Billionaire?

May 18, 2023 No Comments

When you have so much money that continued corporate success doesn’t matter, is reputation something you really need to be concerned with? Perhaps, controversy is the cornerstone of your strategy when you don’t need people to like you. Or is that why they like you?.

We can learn a lot of online reputation management strategy tips from the Tate-Thurberg Feud

Andrew Tate and Greta Thunberg: Lessons to Learn

February 1, 2023 No Comments

Through the widely covered social media altercation between Andrew Tate and Greta Thunberg, Percepto looks at the lessons we can learn, what went well and what could have gone better

Boosting Online Brand Presence Through Social Media Management

August 7, 2022 No Comments

The majority of the world’s population is avidly using social media these days, whether to keep up with friends and family or simply from boredom. Businesses can capitalize on this and increase their brand awareness at a substantial rate with the use of social media management. Engagement statistics for social media are incredibly large, with

Category: Social Media

Nir Shafrir

© Percepto - Online Reputation Management 2007-2024

© Percepto - Online Reputation Management 2007-2024