Social Media

Boosting Online Brand Presence Through Social Media Management

The majority of the world’s population is avidly using social media these days, whether to keep up with friends and family or simply from boredom. Businesses can capitalize on this and increase their brand awareness at a substantial rate with the use of social media management.  Engagement statistics for social media are incredibly large, with …

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The Reason Your Social Media Strategy is Ineffective

Most would agree that social media is a powerful tool integrated in the workflows of the world’s largest brands. Whether a company’s goal is to increase brand awareness, maximize their marketing efforts through content creation, or generate sales via social commerce marketplaces, countless organizations find that focusing resources into social media strategy yields a hefty …

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Positioning Yourself as an Expert in Professional Discussions

Just over two years ago, people across the world shifted the majority of their lives online overnight. Savvy companies were quick to reshape their business models and scrambled to meet their essential functions digitally. Social media platforms rapidly developed features to accommodate the influx of users, including an unprecedented amount of business correspondence happening online. …

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Using Social Media to Build Your Personal Brand Just Got a Lot More Personal

Whether you want to or not, each time you post something under your or your company’s name, you are leaving a footprint in the sand. Think of all of the imprints you have left, do you want to be known by them? In the age of digital footprints and constant online information, everything you put …

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 Diversify Content Creation to Enhance Your Social Media Management Strategy

Social media is no longer a new frontier in the world of marketing, and online content creation is now a staple of most marketing strategies. Consumers are thoroughly accustomed to interacting with brands online. Networks continue to become saturated by content intended to increase consumer lead generation, engage with their target audiences, build communities and …

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The Importance of Solid Social Media Management

The Importance of Solid Social Media Management While it’s never too late to initiate or augment your company’s online presence, the biggest mistake a brand can make when creating a social media strategy is using it as a replacement for traditional, above-the-line marketing. Social media  platforms are a fine place to share advertisements, but if …

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The Importance of Building Online Communities

The Importance of Building Online Communities ‘People just don’t get together anymore’. ‘We don’t talk to each other like we used to’. ‘Everyone is glued to their screen – no one communicates anymore’. You’ve probably heard these sentences uttered more than once in recent years, but contrary to these very common sayings, one might argue …

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Twitter: The New Kingmaker?

With the ability to purge followers of the official white house and presidential accounts, Is Twitter the new Kingmaker? Following the first 100 days of President Biden’s administration, Percepto content department manager, Paul Bloomfield, and head of PR and digital, Sharon Kisluk, ask whether the social media giant have the ability to affect political opinion …

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