Digital Storytelling for SMBs Victor Ortiz Content Marketer with GoodFirms Small and medium businesses can compete with large and established firms by using digital storytelling to their advantage. It is a great way to grab the attention of your target audience and promote your products services. If done effectively, it can be the difference between …
How Social Media and the Shrinking Consumer Attention Span Are Connected — And What That Means for Video Content Marketers If you’re scrolling through your phone — whether you’re on TikTok, Facebook, YouTube, Instagram, or any other platform — chances are you’re streaming some sort of video content. In fact, according to Dex Torricke-Barton, former …
How Social Media and the Shrinking Consumer Attention Span Are Connected Read More »
Every entity has a story. There are many methods used by companies to create the perfect story to grab investor, customer and stakeholder interest – but they have to start from somewhere. In the case of many communications strategies, to begin, we must start at the end. Working backwards allows you to determine who should …
Telling Your Company Story – Building The Narrative Read More »
The first six months of 2022 saw National Lottery’s sales soar past £4bn for the first time ever. Camelot, the long-standing operator of the National Lottery declared the brand to be in the “best-ever shape”. According to this article in Marketing Week, “In its half year report, Camelot highlights the role its ongoing work to …
National Lottery sees 2022 sales soar as a result of stellar branding Read More »
PR is here to stay. In fact, a stat from this article suggests the global PR market is projected to grow by almost 32% over the next 4 years, taking its worth from $88million to $129 million. In an increasingly competitive market and with the rise of social media marketing, businesses are recognising the need …
When you think with a business and PR mindset, everything can be branded. When you sign your brand name on something, especially across the digital landscape, you automatically take on the risks that come with brand ownership – a risk from which it is important to try to protect your business. What is online brand …
Online Brand Protection is a Vital Part of the Business Read More »
A brand’s online reputation should be carefully considered and monitored to ensure that it suits its image. Spread across multiple existing digital media, your online reputation can be thousands of threads of content across social media, forums, online newspapers, review sites, blogs and more. The marvels of digital marketing, branding and advertising have become invaluable, …
Branding and PR for startups consists of how startups portray themselves to the public, and the way in which they do so. This could be ways of creating a PR strategy which involves multiple platforms that the brand would use, in order to interact and engage with their target audience. The timing of these two …
With the increase of accessibility to the internet, there are now more people online than ever before. They use the internet for shopping, connecting with friends and family, researching, using social media and looking for brands that give them value. Marketing has always been about engaging with your target audience at the correct time and …
What is Digital Marketing and How Can Brands Use it Effectively? Read More »
New people are coming online more quickly than ever before, and your online reputation has never mattered more than it has in recent years. Online reviews have been proven to have a dramatic effect on your brand’s online reputation and can be a determining factor when it comes to how potential clients perceive your brand. …
Why are Reviews for a Brand so Important for your Brand’s Online Reputation? Read More »
