19 Ways Startups can Use Comms to Attract Investors
July 31, 2023
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In today’s world of “cancel culture”, gaining media coverage can be tricky. One small mistake can ruin your brand reputation forever.
Category: Online Branding
Nir Shafrir
Nir is the COO and co-founder of Percepto. He has been helping Percepto’s clients develop and strengthen their online reputation for over a decade.
The Advantages of Implementing a Comprehensive Social Media ORM Strategy
July 3, 2023
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It’s important to include social media strategy into your online reputation management and here is how you can do it most effectively.
Social Media Bank Run on SVB: all about trust
May 2, 2023
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According to a recent report by the European Banking Authority, banks that prioritize social media presence and marketing campaigns over building trust with their clients are at risk of suffering the same fate. While social media may increase brand recognition, it cannot replace the trust and credibility earned through personalized interactions and reliable service. As
5 Tips for the Finance Industry to Improve Online Reputation Management Strategy
April 19, 2023
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To help improve their trust and credibility, it’s important for companies working in the financial sector to maintain a solid online reputation management strategy. Here’s five top tips to help.
“The Gen Z Method”
April 10, 2023
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“The Gen Z Method” Liat Blumner Public Relations and Content Account Manager with Percepto Using Tone to Target Younger Audiences on Social Media Gen Z are the future. Love us or loathe us, we’re the ones making waves in the workforce, becoming financially independent and deciding on where our brand loyalty lies. In today’s rapidly
Digital Storytelling for SMBs
February 15, 2023
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Digital Storytelling for SMBs Victor Ortiz Content Marketer with GoodFirms Small and medium businesses can compete with large and established firms by using digital storytelling to their advantage. It is a great way to grab the attention of your target audience and promote your products services. If done effectively, it can be the difference between
How Social Media and the Shrinking Consumer Attention Span Are Connected
December 18, 2022
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How Social Media and the Shrinking Consumer Attention Span Are Connected — And What That Means for Video Content Marketers If you’re scrolling through your phone — whether you’re on TikTok, Facebook, YouTube, Instagram, or any other platform — chances are you’re streaming some sort of video content. In fact, according to Dex Torricke-Barton, former
Telling Your Company Story – Building The Narrative
December 8, 2022
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Every entity has a story. There are many methods used by companies to create the perfect story to grab investor, customer and stakeholder interest – but they have to start from somewhere. In the case of many communications strategies, to begin, we must start at the end. Working backwards allows you to determine who should
National Lottery sees 2022 sales soar as a result of stellar branding
December 1, 2022
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The first six months of 2022 saw National Lottery’s sales soar past £4bn for the first time ever. Camelot, the long-standing operator of the National Lottery declared the brand to be in the “best-ever shape”. According to this article in Marketing Week, “In its half year report, Camelot highlights the role its ongoing work to
PR world braces for growth as businesses recognise the need to invest into brand image with alternative strategies
November 29, 2022
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PR is here to stay. In fact, a stat from this article suggests the global PR market is projected to grow by almost 32% over the next 4 years, taking its worth from $88million to $129 million. In an increasingly competitive market and with the rise of social media marketing, businesses are recognising the need