Category: Online Branding

Social Media Bank Run on SVB: all about trust

According to a recent report by the European Banking Authority, banks that prioritize social media presence and marketing campaigns over building trust with their clients are at risk of suffering the same fate. While social media may increase brand recognition, it cannot replace the trust and credibility earned through personalized interactions and reliable service. As

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“The Gen Z Method”

“The Gen Z Method” Liat Blumner Public Relations and Content Account Manager with Percepto Using Tone to Target Younger Audiences on Social Media Gen Z are the future. Love us or loathe us, we’re the ones making waves in the workforce, becoming financially independent and deciding on where our brand loyalty lies. In today’s rapidly

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Key Elements of Digital Storytelling

Digital Storytelling for SMBs

Digital Storytelling for SMBs Victor Ortiz Content Marketer with GoodFirms Small and medium businesses can compete with large and established firms by using digital storytelling to their advantage. It is a great way to grab the attention of your target audience and promote your products services. If done effectively, it can be the difference between

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You Now Have a Shorter Attention Span Than a Goldfish

How Social Media and the Shrinking Consumer Attention Span Are Connected

How Social Media and the Shrinking Consumer Attention Span Are Connected — And What That Means for Video Content Marketers If you’re scrolling through your phone — whether you’re on TikTok, Facebook, YouTube, Instagram, or any other platform — chances are you’re streaming some sort of video content. In fact, according to Dex Torricke-Barton, former

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Telling Your Company Story – Building The Narrative

Every entity has a story.  There are many methods used by companies to create the perfect story to grab investor, customer and stakeholder interest – but they have to start from somewhere. In the case of many communications strategies, to begin, we must start at the end. Working backwards allows you to determine who should

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National Lottery sees 2022 sales soar as a result of stellar branding

The first six months of 2022 saw National Lottery’s sales soar past £4bn for the first time ever. Camelot, the long-standing operator of the National Lottery declared the brand to be in the “best-ever shape”. According to this article in Marketing Week, “In its half year report, Camelot highlights the role its ongoing work to

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