Online Branding

You Now Have a Shorter Attention Span Than a Goldfish

How Social Media and the Shrinking Consumer Attention Span Are Connected

How Social Media and the Shrinking Consumer Attention Span Are Connected — And What That Means for Video Content Marketers If you’re scrolling through your phone — whether you’re on TikTok, Facebook, YouTube, Instagram, or any other platform — chances are you’re streaming some sort of video content. In fact, according to Dex Torricke-Barton, former …

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Telling Your Company Story – Building The Narrative

Every entity has a story.  There are many methods used by companies to create the perfect story to grab investor, customer and stakeholder interest – but they have to start from somewhere. In the case of many communications strategies, to begin, we must start at the end. Working backwards allows you to determine who should …

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National Lottery sees 2022 sales soar as a result of stellar branding

The first six months of 2022 saw National Lottery’s sales soar past £4bn for the first time ever. Camelot, the long-standing operator of the National Lottery declared the brand to be in the “best-ever shape”. According to this article in Marketing Week, “In its half year report, Camelot highlights the role its ongoing work to …

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PR world braces for growth as businesses recognise the need to invest into brand image with alternative strategies

PR is here to stay. In fact, a stat from this article suggests the global PR market is projected to grow by almost 32% over the next 4 years, taking its worth from $88million to $129 million. In an increasingly competitive market and with the rise of social media marketing, businesses are recognising the need …

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Online Brand Protection is a Vital Part of the Business

When you think with a business and PR mindset, everything can be branded. When you sign your brand name on something, especially across the digital landscape, you automatically take on the risks that come with brand ownership – a risk from which it is important to try to protect your business.   What is online brand …

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Why is a brand’s online reputation important?

A brand’s online reputation should be carefully considered and monitored to ensure that it suits its image. Spread across multiple existing digital media, your online reputation can be thousands of threads of content across social media, forums, online newspapers, review sites, blogs and more.  The marvels of digital marketing, branding and advertising have become invaluable, …

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What is Digital Marketing and How Can Brands Use it Effectively?

With the increase of accessibility to the internet, there are now more people online than ever before. They use the internet for shopping, connecting with friends and family, researching, using social media and looking for brands that give them value. Marketing has always been about engaging with your target audience at the correct time and …

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Why are Reviews for a Brand so Important for your Brand’s Online Reputation?

New people are coming online more quickly than ever before, and your online reputation has never mattered more than it has in recent years. Online reviews have been proven to have a dramatic effect on your brand’s online reputation and can be a determining factor when it comes to how potential clients perceive your brand. …

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