Are you still human? What about your brand? Why the smartest strategy in the AI era might be the oldest one we have: building a distinct, human brand voice. Scroll your feed for five minutes: ten LinkedIn posts, ten ads, ten “thought leadership” articles. Try guessing which company wrote which one before you see the
AI-SEO for Startups: How to Win in AI Search I’ve spent over two decades navigating the evolution of organic search. For most of that time, the path was clear: we built authority, we fought for top positions, and we won the clicks. The rules were transparent, even if they were hard. Those goals haven’t gone
From Search to Conversation: Winning Visibility in the Age of AI Discovery Summary The digital discovery landscape is changing faster than most executives realize. Today, users are no longer just “Googling” for information – they’re asking AI models directly. From ChatGPT to Google AI Overview, AI-driven summaries are increasingly shaping perceptions before a user
Announcing Our New Strategic Partnership for Litigation Support We’re excited to announce a new partnership between Percepto and Spotlight, an AI analytics startup specializing in Answer Engine Optimization (AEO) and brand visibility across AI-driven platforms. This collaboration marks a significant step forward in our mission to help brands, executives, and private clients understand and actively
Marketing Experts and the Impact of the EU AI Act Artificial Intelligence (AI) is now a fact of life. The introduction of ChatGPT in November 2022, with its ability to generate text like a human, turned a far-off theory into day-to-day reality. AI has since been evolving at an astonishing rate, creating significant new opportunities
Navigating Change: Nir Shafrir on Innovation, AI, and Leadership in Tech COO and partner at Percepto, Nir Shafrir, joins the Temy podcast to discuss his journey. After joining the company as a project manager straight out of university, he became COO within a few years. Originally launched as a product development company, Percepto soon recognized
The Ups and Downs of 23/24 I’ve always been a fan of single drop roller coasters. The Big One at Blackpool Pleasure Beach in the northwest of England was my favourite as a kid. The slow and exciting creep of anticipation, the stunning view revealing itself, teetering to the tippy top, reaching the ultimate
Navigating Divisive Issues – How Web Summit’s Cosgrove is a Cautionary Tale CEOs serve as the public face of the company, and their beliefs and values reflect directly on the company itself. When global events impact the company’s ecosystem, it becomes imperative for the CEO to issue a statement. Most issues are not simply black
“The Gen Z Method” Liat Blumner Public Relations and Content Account Manager with Percepto Using Tone to Target Younger Audiences on Social Media Gen Z are the future. Love us or loathe us, we’re the ones making waves in the workforce, becoming financially independent and deciding on where our brand loyalty lies. In today’s rapidly
While AI writing tools aren’t new, OpenAI’s recent launch of ChatGPT has brought the issue of AI writing to the forefront. Suddenly, everyone has been talking about AI writing tools and discussing what they mean for the future of writing, academics, cybersecurity, Google and more. In the midst of the current ChatGPT buzz, we decided
