“The Gen Z Method” Liat Blumner Public Relations and Content Account Manager with Percepto Using Tone to Target Younger Audiences on Social Media Gen Z are the future. Love us or loathe us, we’re the ones making waves in the workforce, becoming financially independent and deciding on where our brand loyalty lies. In today’s rapidly …
While AI writing tools aren’t new, OpenAI’s recent launch of ChatGPT has brought the issue of AI writing to the forefront. Suddenly, everyone has been talking about AI writing tools and discussing what they mean for the future of writing, academics, cybersecurity, Google and more. In the midst of the current ChatGPT buzz, we decided …
AI Writing Tools: The Good, the Bad, and the Controversy Read More »
Meta’s policy communications head states that the new journalism bill will force him to consider removing news from the US platform. How would this effect reputation management services?
How Social Media and the Shrinking Consumer Attention Span Are Connected — And What That Means for Video Content Marketers If you’re scrolling through your phone — whether you’re on TikTok, Facebook, YouTube, Instagram, or any other platform — chances are you’re streaming some sort of video content. In fact, according to Dex Torricke-Barton, former …
How Social Media and the Shrinking Consumer Attention Span Are Connected Read More »
The web is full to the brim of content marketing strategies, its definition, why they are important, and how one can use them. It is also important for a brand to examine past content marketing strategy examples and learn from them, so they may either avoid a mistake that was made or integrate what the …
How content marketing strategy examples from the past can help us build our own Read More »
With businesses rapidly coming online and using the internet more frequently, it is essential for them to understand who their target audiences are, where, and how to engage with them. B2C content marketing is all about the consumer. Its main focus is bringing content directly to the consumer, allowing them to view your product or …
Building a Strategy for Content Marketing for Startups When considering the best approach to engage your target audience and increase the number of clients you have, content marketing is a great way to go. A content marketing strategy allows you to attract, engage and involve potential customers to your brand. This in turn leads to …
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What is this Google’s Helpful Content Update? Google is cracking down on low-quality, ingenuine content in pursuit of a more valuable search engine landscape. With the abundance of content on Google, searchers may struggle to find authentic, well-researched content amongst their search results. Its high-tech automated systems will help combat this in its newest Helpful …
Google’s Helpful Content Update: What You Should Know Read More »
With the increase of accessibility to the internet, there are now more people online than ever before. They use the internet for shopping, connecting with friends and family, researching, using social media and looking for brands that give them value. Marketing has always been about engaging with your target audience at the correct time and …
What is Digital Marketing and How Can Brands Use it Effectively? Read More »
In 2022, you need to know your brand in order to present your brand. If your messaging is unclear or not genuine, you run the risk of losing potential customers and connections who look for authenticity in companies (88% of consumers reported valuing authenticity when considering who they buy from in 2021). Once you have …
