Category: Content Marketing

The Ups and Downs of 23/24

The Ups and Downs of 23/24 I’ve always been a fan of single drop roller coasters. The Big One at Blackpool Pleasure Beach in the northwest of England was my favourite as a kid. The slow and exciting creep of anticipation, the stunning view revealing itself, teetering to the tippy top, reaching the ultimate crest

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“The Gen Z Method”

“The Gen Z Method” Liat Blumner Public Relations and Content Account Manager with Percepto Using Tone to Target Younger Audiences on Social Media Gen Z are the future. Love us or loathe us, we’re the ones making waves in the workforce, becoming financially independent and deciding on where our brand loyalty lies. In today’s rapidly

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AI Writing Tools: The Good, the Bad, and the Controversy

While AI writing tools aren’t new, OpenAI’s recent launch of ChatGPT has brought the issue of AI writing to the forefront. Suddenly, everyone has been talking about AI writing tools and discussing what they mean for the future of writing, academics, cybersecurity, Google and more. In the midst of the current ChatGPT buzz, we decided

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You Now Have a Shorter Attention Span Than a Goldfish

How Social Media and the Shrinking Consumer Attention Span Are Connected

How Social Media and the Shrinking Consumer Attention Span Are Connected — And What That Means for Video Content Marketers If you’re scrolling through your phone — whether you’re on TikTok, Facebook, YouTube, Instagram, or any other platform — chances are you’re streaming some sort of video content. In fact, according to Dex Torricke-Barton, former

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B2C Content marketing and what it is

With businesses rapidly coming online and using the internet more frequently, it is essential for them to understand who their target audiences are, where, and how to engage with them. B2C content marketing is all about the consumer. Its main focus is bringing content directly to the consumer, allowing them to view your product or

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Building a Strategy for Content Marketing for Startups

Building a Strategy for Content Marketing for Startups When considering the best approach to engage your target audience and increase the number of clients you have, content marketing is a great way to go. A content marketing strategy allows you to attract, engage and involve potential customers to your brand. This in turn leads to

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Google’s Helpful Content Update: What You Should Know

What is this Google’s Helpful Content Update? Google is cracking down on low-quality, ingenuine content in pursuit of a more valuable search engine landscape. With the abundance of content on Google, searchers may struggle to find authentic, well-researched content amongst their search results. Its high-tech automated systems will help combat this in its newest Helpful

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