With businesses rapidly coming online and using the internet more frequently, it is essential for them to understand who their target audiences are, where, and how to engage with them. B2C content marketing is all about the consumer. Its main focus is bringing content directly to the consumer, allowing them to view your product or …
Building a Strategy for Content Marketing for Startups When considering the best approach to engage your target audience and increase the number of clients you have, content marketing is a great way to go. A content marketing strategy allows you to attract, engage and involve potential customers to your brand. This in turn leads to …
Building a Strategy for Content Marketing for Startups Read More »
What is this Google’s Helpful Content Update? Google is cracking down on low-quality, ingenuine content in pursuit of a more valuable search engine landscape. With the abundance of content on Google, searchers may struggle to find authentic, well-researched content amongst their search results. Its high-tech automated systems will help combat this in its newest Helpful …
Google’s Helpful Content Update: What You Should Know Read More »
With the increase of accessibility to the internet, there are now more people online than ever before. They use the internet for shopping, connecting with friends and family, researching, using social media and looking for brands that give them value. Marketing has always been about engaging with your target audience at the correct time and …
What is Digital Marketing and How Can Brands Use it Effectively? Read More »
In 2022, you need to know your brand in order to present your brand. If your messaging is unclear or not genuine, you run the risk of losing potential customers and connections who look for authenticity in companies (88% of consumers reported valuing authenticity when considering who they buy from in 2021). Once you have …
So you have the ideas, you have the motivation, and you are in the early stages of your startup. You can tell others about your company via word of mouth, but what comes up when they search for your brand online? Without digital content for your startup, you are essentially a ghost with no digital …
You Need Content Marketing for Your Early Startup: Here’s Why Read More »
Most would agree that social media is a powerful tool integrated in the workflows of the world’s largest brands. Whether a company’s goal is to increase brand awareness, maximize their marketing efforts through content creation, or generate sales via social commerce marketplaces, countless organizations find that focusing resources into social media strategy yields a hefty …
The Reason Your Social Media Strategy is Ineffective Read More »
Trying to get negative content wiped from the internet is a losing battle, but there is a direct correlation between where a web page lands in search results and how relevant it is in the collective consciousness. One of the benefits of content marketing is its additional applications in brand reputation management. You can’t kill …
Repairing your Negative Online Presence Through Quality Content Read More »
Just over two years ago, people across the world shifted the majority of their lives online overnight. Savvy companies were quick to reshape their business models and scrambled to meet their essential functions digitally. Social media platforms rapidly developed features to accommodate the influx of users, including an unprecedented amount of business correspondence happening online. …
Positioning Yourself as an Expert in Professional Discussions Read More »
In 2022, releasing digital content as part of your marketing strategy is practically a requirement for doing business. A world in which Google search results serve as a virtual shopping complex means that your company’s online presence is like your storefront. No matter what industry you’re in, if you’re among the 46% of businesses that …
Five Advantages of Hiring a Digital Content Marketing Agency Read More »
