Content Marketing

Building a Strategy for Content Marketing for Startups

Building a Strategy for Content Marketing for Startups When considering the best approach to engage your target audience and increase the number of clients you have, content marketing is a great way to go. A content marketing strategy allows you to attract, engage and involve potential customers to your brand. This in turn leads to …

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Google’s Helpful Content Update: What You Should Know

What is this Google’s Helpful Content Update? Google is cracking down on low-quality, ingenuine content in pursuit of a more valuable search engine landscape. With the abundance of content on Google, searchers may struggle to find authentic, well-researched content amongst their search results. Its high-tech automated systems will help combat this in its newest Helpful …

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What is Digital Marketing and How Can Brands Use it Effectively?

With the increase of accessibility to the internet, there are now more people online than ever before. They use the internet for shopping, connecting with friends and family, researching, using social media and looking for brands that give them value. Marketing has always been about engaging with your target audience at the correct time and …

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The Reason Your Social Media Strategy is Ineffective

Most would agree that social media is a powerful tool integrated in the workflows of the world’s largest brands. Whether a company’s goal is to increase brand awareness, maximize their marketing efforts through content creation, or generate sales via social commerce marketplaces, countless organizations find that focusing resources into social media strategy yields a hefty …

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Repairing your Negative Online Presence Through Quality Content

Trying to get negative content wiped from the internet is a losing battle, but there is a direct correlation between where a web page lands in search results and how relevant it is in the collective consciousness. One of the benefits of content marketing is its additional applications in brand reputation management. You can’t kill …

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Positioning Yourself as an Expert in Professional Discussions

Just over two years ago, people across the world shifted the majority of their lives online overnight. Savvy companies were quick to reshape their business models and scrambled to meet their essential functions digitally. Social media platforms rapidly developed features to accommodate the influx of users, including an unprecedented amount of business correspondence happening online. …

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Five Advantages of Hiring a Digital Content Marketing Agency

In 2022, releasing digital content as part of your marketing strategy is practically a requirement for doing business. A world in which Google search results serve as a virtual shopping complex means that your company’s online presence is like your storefront. No matter what industry you’re in, if you’re among the 46% of businesses that …

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