According to a recent report by the European Banking Authority, banks that prioritize social media presence and marketing campaigns over building trust with their clients are at risk of suffering the same fate. While social media may increase brand recognition, it cannot replace the trust and credibility earned through personalized interactions and reliable service.
As the banking industry continues to evolve, prioritizing trust-building measures with online reputation management strategy must remain a top priority for banks to succeed in the long run.
Are the banks investing as much time on their ORM as they should and how can they improve it? CEO of Percepto, Ran Blayer, discusses the matter in his article in Euronews.