Reputation Management

Repairing your Negative Online Presence Through Quality Content

Trying to get negative content wiped from the internet is a losing battle, but there is a direct correlation between where a web page lands in search results and how relevant it is in the collective consciousness. One of the benefits of content marketing is its additional applications in brand reputation management. You can’t kill …

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How Google Influences Your Online Presence

It’s irrefutable that search engines serve as much more than digital directories, which is why business-owners spend more than $79 billion to enhance SEO strategy each year. Research shows that 93% of the time that people access the internet they will begin their web-browsing experience with a search engine. Given that Google’s first page has …

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Percepto Goes Beyond Traditional PR: Reinforcing Your Narrative on Google’s First Pages

Public Relations is a firmly-established business practice for most brands, but in the ever-changing digital landscape, traditional PR is just one portion of the complete media relations picture. Whether you’re looking to raise your profile, increase click-throughs, or sell more products, a traditional PR agency will get your key messages into the media. Still, there …

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The Top Five Solutions to Your Online Reputation Crisis

Regardless of how committed one is to professionalism and being values-focused, no brand, corporation, or public figure is immune to the disturbance of an online reputation crisis. One of the disadvantages of having notoriety is being held to account in the court of public opinion. If you or your brand ever find yourself under scrutiny, …

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What to Know About Increasing Your Brand Awareness

How An Agency Like Percepto Digital Can Maximize Your Content Marketing Plan Landing customers is not just a matter of convincing people they want to buy the product you’re selling. Consumers also decide between vendors by choosing to buy into a brand. If a man is known by the company he keeps, then much can …

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Online Reputation Management Is About More Than Crisis

Online Reputation Management Is About More Than Crisis The urgency of an individual or company facing a crisis situation, and requiring a solution as quickly as possible, is certainly understandable. Doing a quick Google search for the term “online reputation management” will yield results consisting of several ads focusing on how to fix a negative …

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Listen to Percepto CEO Ran Blayer on Assaf Schmueli’s podcast, Hamashberit

Listen to Percepto CEO Ran Blayer on Assaf Schmueli’s podcast, Hamashberist

Listen to Percepto CEO Ran Blayer on Assaf Schmueli’s podcast, Hamashberist CEO of Percepto, Ran Blayer, has known crisis management professional and writer at themarker.com, Assaf Schmueli, for a long time, so when he was asked to host Assaf’s podcast, Hamashberit, how could he refuse? Listen to the interview where they discuss important questions when …

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How to Respond Correctly to a Major Reputation Crisis

From business meetings, classes, and webinars to social gatherings, birthdays, and weddings, many of our daily social interactions have suddenly moved to the Zoom platform. In just two months, Zoom’s traffic has increased from 10 million daily users to 200 million. Together with the increasing popularity of the app came the “Zoombombings,” consisting of uninvited …

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