YoutTube introduces handles to their platform Last month YouTube announced that the video streaming social media platform would begin implementing handles for users with existing accounts. As a social media platform with which creators and businesses use to garner audiences and grow their online reputation management strategy, it comes as no surprise that handles have
Changes and increased access to technology have allowed us to connect in more ways than previously possible. People have access to social media, news, articles, blogs, shopping websites and so much more in the palm of their hands. We connect with friends and family, keep up with our favorite brands, and see the current situation
Reputation is everything. Whether a small business, a high-profile individual or a global conglomerate, your online reputation has an enormous impact on the success of your brand. Managing your online reputation takes time, planning and careful orchestration to avoid potential crises, deal with negative content and respond in a timely manner. Percepto is one agency
What is ORM? In today’s modern society the Internet is our primary source for just about everything. It has dramatically revolutionized how the world views and receives information. As the primary source of news and data, people turn to the internet for reliable sources, making online reputation more important than ever. Building a solid foundation
Online reputation of a brand is important these days as most people are online. People are more digitally connected and tend to do almost everything through the internet. This includes discovering new brands, researching existing brands and gauging whether or not they would purchase from them, reading reviews from people who have purchased products or
What is this Google’s Helpful Content Update? Google is cracking down on low-quality, ingenuine content in pursuit of a more valuable search engine landscape. With the abundance of content on Google, searchers may struggle to find authentic, well-researched content amongst their search results. Its high-tech automated systems will help combat this in its newest Helpful
New people are coming online more quickly than ever before, and your online reputation has never mattered more than it has in recent years. Online reviews have been proven to have a dramatic effect on your brand’s online reputation and can be a determining factor when it comes to how potential clients perceive your brand.
With an influx of information available online, and with every internet user having a voice in the digital conversation, your online presence is so much more than what you personally post. Your digital footprint is further dependent on what others say about you, negative or positive. Protecting your reputation online should be a part of
Trying to get negative content wiped from the internet is a losing battle, but there is a direct correlation between where a web page lands in search results and how relevant it is in the collective consciousness. One of the benefits of content marketing is its additional applications in brand reputation management. You can’t kill
It’s irrefutable that search engines serve as much more than digital directories, which is why business-owners spend more than $79 billion to enhance SEO strategy each year. Research shows that 93% of the time that people access the internet they will begin their web-browsing experience with a search engine. Given that Google’s first page has
