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Category: Reputation Management

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Ran Blayer

Since 2012, CEO Ran Blayer has led Percepto, overseeing all departments, spearheading business development, and shaping the company’s overarching strategy. Under his guidance, Percepto expanded its operations, forged partnerships with global agencies, and served diverse clientele. Ran’s career began with this industry in 2005, having previously worked specializing in performance-driven digital marketing. He holds a BA in Political Science and Communications from Haifa University and an MA in Conflict Management and Resolution from Tel Aviv University.
Online Monitoring Levels by Percepto

Online Reputation Repair and Management: The Ultimate Guide

September 2, 2025 No Comments

Online Reputation Repair and Management: The Ultimate Guide If your online reputation needs: A refocusing of content Repairment Maintenance An updating Management Then this is the perfect guide for you! Let’s begin… Part 1: Immediate post-crisis action Finding a Specialist Online & Offline Monitoring Target Audience Primary Platforms & Strategies Addressing the Issue Part 2:

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AI Search is Changing the Game - Percepto Digital

AI Search Is Changing the Game

May 29, 2025 No Comments

AI Search Is Changing the Game Search is changing — again. But this time, it’s not just another algorithm tweak or ranking factor update—it’s a part of the AI revolution.. At its May 2025 I/O conference, Google unveiled AI Mode, a conversational search feature powered by Gemini 2.5, aiming to transform search into an expert-like dialogue.

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Attorney Sluice Chart - Survey Question 6 Would you seek out and take into consideration an attorney’s online reviews before hiring them

Insights into Reputation Management for Law Firms and Senior Partners

February 17, 2025 No Comments

Insights into Reputation Management for Law Firms and Senior Partners In the highly competitive legal arena, reputation is one of the most valuable assets a law firm can possess. In an era where online searches and reviews play a major role in decision-making, managing a firm’s reputation is essential to building trust, ensuring visibility, and

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3 people on a boat. 2 stirring and one standing up and navigating

The Importance of Reputation Management for Founders and Startup CEOs

January 23, 2025 No Comments

The Importance of Reputation Management for Founders and Startup CEOs Founders and CEOs can easily get caught up in the overwhelming world of startups and innovation. With its ever-changing and competitive nature, it is easy to forget how crucial reputation is for long-term success.  Reputation management for a startup and its leaders can seem like

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Reputation Management for Educational Institutions: Safeguarding Academic Credibility

September 24, 2024 No Comments

Reputation Management for Educational Institutions: Safeguarding Academic Credibility Why Reputation Matters in Higher Education Universities are nothing without their reputation. It is reputation that attracts top academics, reputation which brings donation and funding, and reputation which allows them to charge significant fees for the highest tier of candidates.  Harvard. Oxford. The Sorbonne.  The hallowed names

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Insights from Ran Blayer on GoodFirms Podcast

Insights from Ran Blayer on GoodFirms Podcast

August 27, 2024 No Comments

Insights from Ran Blayer on GoodFirms Podcast CEO and Partner of Percepto, Ran Blayer, was recently invited to be part of the GoodFirms podcast to discuss his wealth of knowledge and experience in digital marketing and reputation management. In this engaging discussion, Ran shares his journey from VP of Sales and Marketing in 2005 to co-founding

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Stats on the importance of reputation when seeking employees

Managing Reputation Risk: The Two-Way Street of Due Diligence

July 17, 2024 No Comments

Managing Reputation Risk: The Two-Way Street of Due Diligence Managing reputation risk is a critical aspect for both businesses and investors. We know that reputation can make or break a company, influencing consumer behavior, investment decisions, and overall business success.  Conducting thorough due diligence for both investors and their potential portfolio companies is essential, not

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85% trust in online reviews as they do in personal recommendations

Navigating Reputation as a Financial Thought Leader

April 15, 2024 No Comments

Navigating Reputation as a Financial Thought Leader In the ever-evolving landscape of the finance sector, where trust and credibility are paramount, CEOs of finance companies hold a unique position of influence. Beyond steering their organizations toward success, they also play a crucial role in shaping industry perceptions and driving innovation.  Being perceived as a financial

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