It’s irrefutable that search engines serve as much more than digital directories, which is why business-owners spend more than $79 billion to enhance SEO strategy each year. Research shows that 93% of the time that people access the internet they will begin their web-browsing experience with a search engine. Given that Google’s first page has
Public Relations is a firmly-established business practice for most brands, but in the ever-changing digital landscape, traditional PR is just one portion of the complete media relations picture. Whether you’re looking to raise your profile, increase click-throughs, or sell more products, a traditional PR agency will get your key messages into the media. Still, there
Regardless of how committed one is to professionalism and being values-focused, no brand, corporation, or public figure is immune to the disturbance of an online reputation crisis. One of the disadvantages of having notoriety is being held to account in the court of public opinion. If you or your brand ever find yourself under scrutiny,
How An Agency Like Percepto Digital Can Maximize Your Content Marketing Plan Landing customers is not just a matter of convincing people they want to buy the product you’re selling. Consumers also decide between vendors by choosing to buy into a brand. If a man is known by the company he keeps, then much can
Listen to Percepto CEO Ran Blayer on Assaf Schmueli’s podcast, Hamashberist CEO of Percepto, Ran Blayer, has known crisis management professional and writer at themarker.com, Assaf Schmueli, for a long time, so when he was asked to host Assaf’s podcast, Hamashberit, how could he refuse? Listen to the interview where they discuss important questions when
From business meetings, classes, and webinars to social gatherings, birthdays, and weddings, many of our daily social interactions have suddenly moved to the Zoom platform. In just two months, Zoom’s traffic has increased from 10 million daily users to 200 million. Together with the increasing popularity of the app came the “Zoombombings,” consisting of uninvited
