Trying to get negative content wiped from the internet is a losing battle, but there is a direct correlation between where a web page lands in search results and how relevant it is in the collective consciousness. One of the benefits of content marketing is its additional applications in brand reputation management. You can’t kill
Just over two years ago, people across the world shifted the majority of their lives online overnight. Savvy companies were quick to reshape their business models and scrambled to meet their essential functions digitally. Social media platforms rapidly developed features to accommodate the influx of users, including an unprecedented amount of business correspondence happening online.
In 2022, releasing digital content as part of your marketing strategy is practically a requirement for doing business. A world in which Google search results serve as a virtual shopping complex means that your company’s online presence is like your storefront. No matter what industry you’re in, if you’re among the 46% of businesses that
Staying competitive in today’s commercial landscape requires more than just differentiating yourself via the product or services you provide. Businesses also need to remain aggressive with their digital content strategies in order to keep step. SaaS innovations have made building a website an effortless undertaking, and social media accounts for businesses are non-negotiable. In a
Social media is no longer a new frontier in the world of marketing, and online content creation is now a staple of most marketing strategies. Consumers are thoroughly accustomed to interacting with brands online. Networks continue to become saturated by content intended to increase consumer lead generation, engage with their target audiences, build communities and
Some people have great ideas that never come to fruition. Others have great ideas that grow into dreams, which grow into companies, which—every once in a while—grow into the world’s most influential enterprises. Every day, new startups emerge, changing our lives as we know them. However, that initial dream doesn’t always include branded content marketing.
How An Agency Like Percepto Digital Can Maximize Your Content Marketing Plan For many businesses, every marketing dollar is indispensable. That’s why more brands should be examining their content needs when executing a marketing plan. Companies that invest in building their content strategy are likely to see great returns for their efforts. Focusing on content
Effective Content Marketing for Startups It’s become an accepted fact that the majority of startups fail, with one in five closing their doors in the first year and 50% failing by year two. Indeed, one of the most commonly cited statistic about startups is that 90% eventually run aground. Of course, that doesn’t deter those
