In 2022, releasing digital content as part of your marketing strategy is practically a requirement for doing business. A world in which Google search results serve as a virtual shopping complex means that your company’s online presence is like your storefront. No matter what industry you’re in, if you’re among the 46% of businesses that want to increase your investment in content creation in 2022, you may want to consider enlisting the help of a digital content marketing agency.
1. Teamwork Makes the Dream Work
It takes a village to raise a content strategy from the ground up. From web developers, to SEO specialists, to copywriters, a comprehensive content marketing effort calls for a collective of people with distinct skills. When you partner with an agency, you’re effectively hiring a team of people—each with a specialized set of skills—for a fraction of what it would cost to build that team internally. An agency’s content marketing services list will likely include more aspects than the capabilities of a single employee, and might even involve expertise you didn’t know to look for when hiring for a marketing position.
2. Know Your Numbers
Not only will you gain access to the team of people who have the skillset to create the content that you need, but when you invest in a digital content marketing agency, you also benefit from their expertise in optimizing your results. Each area of your program will measure success with different metrics, like engagement, domain authority, and click-through rates, just to name a few. Specialists can interpret the data, understand what’s working and what isn’t, and use that information to revise your approach.
3. Stay On-trend
Like most aspects of the internet, content marketing is a dynamic field. In addition to the unique metrics particular to each component, the various realms of a complete content marketing strategy fluctuate with rapidly-changing trends. Wisdom surrounding trends can range from outward-facing and momentary—like which audio clips are performing best on TikTok today—to behind-the-scenes and historical—like which backlinks have proven most important for SERP algorithms in recent years. It takes a foundation of knowledge just to understand how to use these platforms and a deeper familiarity to stay current with best practices.
4. Consistent Branding
What your business posts online doesn’t just communicate services, products, and sale opportunities. Whether intentional or not, your content tells a story about who you are as a company. Consumers are influenced by brand messaging, and online presence often factors into their decisions. Brand messaging that’s inconsistent is a reliable way to frustrate potential customers, but a digital content marketing agency can help your digital footprint remain on a path aligned with your company’s mission. In positioning your company as a complete brand, an agency will bolster and refine your marketing efforts.
5. Do What You Do Best
Best of all, when you put your trust in a content marketing consultant, you increase your capacity to focus on growing your business in other ways. While a team of specialists is creating original content and monitoring the form and function of your digital marketing strategies, you can spend your time working on the things that you do best to improve the functionality and productivity of your firm. Leveraging an agency doesn’t just support your company by strengthening your marketing efforts, it also optimizes your business by allowing you the space to be more efficient in other areas.