Whether you want to or not, each time you post something under your or your company’s name, you are leaving a footprint in the sand. Think of all of the imprints you have left, do you want to be known by them? In the age of digital footprints and constant online information, everything you put
It’s irrefutable that search engines serve as much more than digital directories, which is why business-owners spend more than $79 billion to enhance SEO strategy each year. Research shows that 93% of the time that people access the internet they will begin their web-browsing experience with a search engine. Given that Google’s first page has
In 2022, releasing digital content as part of your marketing strategy is practically a requirement for doing business. A world in which Google search results serve as a virtual shopping complex means that your company’s online presence is like your storefront. No matter what industry you’re in, if you’re among the 46% of businesses that
How An Agency Like Percepto Digital Can Maximize Your Content Marketing Plan Landing customers is not just a matter of convincing people they want to buy the product you’re selling. Consumers also decide between vendors by choosing to buy into a brand. If a man is known by the company he keeps, then much can
How An Agency Like Percepto Digital Can Maximize Your Content Marketing Plan For many businesses, every marketing dollar is indispensable. That’s why more brands should be examining their content needs when executing a marketing plan. Companies that invest in building their content strategy are likely to see great returns for their efforts. Focusing on content
Online Reputation Management Is About More Than Crisis The urgency of an individual or company facing a crisis situation, and requiring a solution as quickly as possible, is certainly understandable. Doing a quick Google search for the term “online reputation management” will yield results consisting of several ads focusing on how to fix a negative
What is personal branding? Personal branding is about creating a brand around an individual. Individuals shine through actions. If these actions provide true value, authentic attention, and access to the real you they will make a positive and memorable impact on your audience and help build trust and credibility in your expertise. Today, when you
