Online Branding

Repairing your Negative Online Presence Through Quality Content

Trying to get negative content wiped from the internet is a losing battle, but there is a direct correlation between where a web page lands in search results and how relevant it is in the collective consciousness. One of the benefits of content marketing is its additional applications in brand reputation management. You can’t kill …

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Using Social Media to Build Your Personal Brand Just Got a Lot More Personal

Whether you want to or not, each time you post something under your or your company’s name, you are leaving a footprint in the sand. Think of all of the imprints you have left, do you want to be known by them? In the age of digital footprints and constant online information, everything you put …

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How Google Influences Your Online Presence

It’s irrefutable that search engines serve as much more than digital directories, which is why business-owners spend more than $79 billion to enhance SEO strategy each year. Research shows that 93% of the time that people access the internet they will begin their web-browsing experience with a search engine. Given that Google’s first page has …

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Five Advantages of Hiring a Digital Content Marketing Agency

In 2022, releasing digital content as part of your marketing strategy is practically a requirement for doing business. A world in which Google search results serve as a virtual shopping complex means that your company’s online presence is like your storefront. No matter what industry you’re in, if you’re among the 46% of businesses that …

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What to Know About Increasing Your Brand Awareness

How An Agency Like Percepto Digital Can Maximize Your Content Marketing Plan Landing customers is not just a matter of convincing people they want to buy the product you’re selling. Consumers also decide between vendors by choosing to buy into a brand. If a man is known by the company he keeps, then much can …

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How An Agency Like Percepto Digital Can Maximize Your Content Marketing Plan

How An Agency Like Percepto Digital Can Maximize Your Content Marketing Plan For many  businesses, every marketing dollar is indispensable. That’s why more brands should be examining their content needs when executing a marketing plan. Companies  that invest in building their content strategy are likely to see great returns for their efforts. Focusing on content …

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Online Reputation Management Is About More Than Crisis

Online Reputation Management Is About More Than Crisis The urgency of an individual or company facing a crisis situation, and requiring a solution as quickly as possible, is certainly understandable. Doing a quick Google search for the term “online reputation management” will yield results consisting of several ads focusing on how to fix a negative …

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Personal Branding for Agency Leaders: What, Why and How

What is personal branding? Personal branding is about creating a brand around an individual. Individuals shine through actions. If these actions provide true value, authentic attention, and access to the real you they will make a positive and memorable impact on your audience and help build trust and credibility in your expertise. Today, when you …

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