Category: Online Branding

Online Brand Protection is a Vital Part of the Business

When you think with a business and PR mindset, everything can be branded. When you sign your brand name on something, especially across the digital landscape, you automatically take on the risks that come with brand ownership – a risk from which it is important to try to protect your business.   What is online brand

Read More »

Why is a brand’s online reputation important?

A brand’s online reputation should be carefully considered and monitored to ensure that it suits its image. Spread across multiple existing digital media, your online reputation can be thousands of threads of content across social media, forums, online newspapers, review sites, blogs and more.  The marvels of digital marketing, branding and advertising have become invaluable,

Read More »

Branding and PR for Startups

Branding and PR for startups consists of how startups portray themselves to the public, and the way in which they do so. This could be ways of creating a PR strategy which involves multiple platforms that the brand would use, in order to interact and engage with their target audience. The timing of these two

Read More »

What is Digital Marketing and How Can Brands Use it Effectively?

With the increase of accessibility to the internet, there are now more people online than ever before. They use the internet for shopping, connecting with friends and family, researching, using social media and looking for brands that give them value. Marketing has always been about engaging with your target audience at the correct time and

Read More »

Five Ways to Revamp the Online Branding in Digital Marketing Plans

Just as you go for an annual physical checkup at your doctor’s office to make sure you are healthy and taken care of, you can also perform a digital checkup on yourself and your brand. Make it a point to stay up-to-date on your online branding in digital marketing to ensure the “health” and relevance

Read More »

Boosting Online Brand Presence Through Social Media Management

The majority of the world’s population is avidly using social media these days, whether to keep up with friends and family or simply from boredom. Businesses can capitalize on this and increase their brand awareness at a substantial rate with the use of social media management.  Engagement statistics for social media are incredibly large, with

Read More »

The Importance of Your Knowledge Scope

Bringing New Aspects to ORM Behind every professional is a person with depth and experience, and in the 21st century, people value that humanity in a public figure. Harvard Business Review recommends storytelling in your content as a form of acknowledging the world around you and adding new ways to engage your audience. Your story

Read More »

Claiming Your Knowledge Panel

Virtually all businesses rely on search engines to increase brand awareness. Google’s algorithm dictates what shows up on your search engine results page (SERP), but there is one way that you can be in direct control of what users find when they search for your business. Knowledge panels are a snapshot of information that Google

Read More »

Repairing your Negative Online Presence Through Quality Content

Trying to get negative content wiped from the internet is a losing battle, but there is a direct correlation between where a web page lands in search results and how relevant it is in the collective consciousness. One of the benefits of content marketing is its additional applications in brand reputation management. You can’t kill

Read More »
Scroll to Top