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Category: Online Branding

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Nir Shafrir

Nir is the COO and co-founder of Percepto. He has been helping Percepto’s clients develop and strengthen their online reputation for over a decade.

How Business Leaders Can Use Podcast Guest Outreach to Build Their Brand in the AI Era

June 25, 2025 No Comments

How Business Leaders Can Use Podcast Guest Outreach to Build Their Brand in the AI Era Thought leadership through podcasting Unlike paid advertisements, where audiences understand the transactional nature, having a business podcast strategy and podcast appearances position you as a “thought leader” sharing valuable insights rather than just another “someone” trying to sell something.

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AI Search is Changing the Game - Percepto Digital

AI Search Is Changing the Game

May 29, 2025 No Comments

AI Search Is Changing the Game Search is changing — again. But this time, it’s not just another algorithm tweak or ranking factor update—it’s a part of the AI revolution.. At its May 2025 I/O conference, Google unveiled AI Mode, a conversational search feature powered by Gemini 2.5, aiming to transform search into an expert-like dialogue.

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3 people on a boat. 2 stirring and one standing up and navigating

The Importance of Reputation Management for Founders and Startup CEOs

January 23, 2025 No Comments

The Importance of Reputation Management for Founders and Startup CEOs Founders and CEOs can easily get caught up in the overwhelming world of startups and innovation. With its ever-changing and competitive nature, it is easy to forget how crucial reputation is for long-term success.  Reputation management for a startup and its leaders can seem like

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Rebranding ABC ME

Need your team to up their game? It’s as easy as ABC ME

October 30, 2024 No Comments

Need your team to up their game? It’s as easy as ABC ME In 1962, President John F. Kennedy visited NASA for the first time. During his tour of the facility, he met a janitor who was carrying a broom down the hallway. The President casually asked what he did for NASA. The janitor replied:

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Navigating Change: Nir Shafrir on Innovation, AI, and Leadership in Tech

Navigating Change: Nir Shafrir on Innovation, AI, and Leadership in Tech

July 23, 2024 No Comments

Navigating Change: Nir Shafrir on Innovation, AI, and Leadership in Tech COO and partner at Percepto, Nir Shafrir, joins the Temy podcast to discuss his journey. After joining the company as a project manager straight out of university, he became COO within a few years. Originally launched as a product development company, Percepto soon recognized

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Social Media Bank Run on SVB: all about trust

May 2, 2023 No Comments

According to a recent report by the European Banking Authority, banks that prioritize social media presence and marketing campaigns over building trust with their clients are at risk of suffering the same fate. While social media may increase brand recognition, it cannot replace the trust and credibility earned through personalized interactions and reliable service. As

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