Branding and PR for startups consists of how startups portray themselves to the public, and the way in which they do so. This could be ways of creating a PR strategy which involves multiple platforms that the brand would use, in order to interact and engage with their target audience. The timing of these two …
With the increase of accessibility to the internet, there are now more people online than ever before. They use the internet for shopping, connecting with friends and family, researching, using social media and looking for brands that give them value. Marketing has always been about engaging with your target audience at the correct time and …
What is Digital Marketing and How Can Brands Use it Effectively? Read More »
New people are coming online more quickly than ever before, and your online reputation has never mattered more than it has in recent years. Online reviews have been proven to have a dramatic effect on your brand’s online reputation and can be a determining factor when it comes to how potential clients perceive your brand. …
Why are Reviews for a Brand so Important for your Brand’s Online Reputation? Read More »
Just as you go for an annual physical checkup at your doctor’s office to make sure you are healthy and taken care of, you can also perform a digital checkup on yourself and your brand. Make it a point to stay up-to-date on your online branding in digital marketing to ensure the “health” and relevance …
Five Ways to Revamp the Online Branding in Digital Marketing Plans Read More »
The majority of the world’s population is avidly using social media these days, whether to keep up with friends and family or simply from boredom. Businesses can capitalize on this and increase their brand awareness at a substantial rate with the use of social media management. Engagement statistics for social media are incredibly large, with …
Boosting Online Brand Presence Through Social Media Management Read More »
Bringing New Aspects to ORM Behind every professional is a person with depth and experience, and in the 21st century, people value that humanity in a public figure. Harvard Business Review recommends storytelling in your content as a form of acknowledging the world around you and adding new ways to engage your audience. Your story …
Virtually all businesses rely on search engines to increase brand awareness. Google’s algorithm dictates what shows up on your search engine results page (SERP), but there is one way that you can be in direct control of what users find when they search for your business. Knowledge panels are a snapshot of information that Google …
Trying to get negative content wiped from the internet is a losing battle, but there is a direct correlation between where a web page lands in search results and how relevant it is in the collective consciousness. One of the benefits of content marketing is its additional applications in brand reputation management. You can’t kill …
Repairing your Negative Online Presence Through Quality Content Read More »
Whether you want to or not, each time you post something under your or your company’s name, you are leaving a footprint in the sand. Think of all of the imprints you have left, do you want to be known by them? In the age of digital footprints and constant online information, everything you put …
Using Social Media to Build Your Personal Brand Just Got a Lot More Personal Read More »
It’s irrefutable that search engines serve as much more than digital directories, which is why business-owners spend more than $79 billion to enhance SEO strategy each year. Research shows that 93% of the time that people access the internet they will begin their web-browsing experience with a search engine. Given that Google’s first page has …
