Digital Communications Service

We go beyond just PR.

Digital
Communications
Service

We go beyond just PR

As opposed to traditional PR strategy, where the final result is gaining the right coverage to reach your goals, we at Percepto use our experience and knowledge of social media, SEO, media relations, and digital marketing to promote beyond the coverage.

Percepto has been creating, maintaining, and amplifying brand narratives globally, managing perceptions, creating a media presence, and engaging with stakeholders since 2007.

With a tailored digital communications strategy, you can:

01

Engage with customers and target audiences

02

Create brand awareness

03

Build and maintain your brand’s online image

04

CreatE a professional online narrative on Google first pages

05

EnhancE business opportunities

How we do it

Understanding Your Field

It is important to us to fully understand the world that you are a part of. We spend time doing in-depth research to expand our knowledge of your specific industry – both online and offline.

Becoming an Expert in Your Business

The most important part of this step of your digital communications strategy is collaboration.

Together with our clients we hold a deep-dive strategy session, so that we learn everything about your brand, your company background, and your expertise.

We take the time to get to know your target audiences, marketing goals, and management to help us build a tailored strategy. Think of us as the newest branch of your extended team.

Developing Your Message and Narrative

Your brand is your story. Following our digital communications strategy sessions, we will begin to develop your messaging, narrative, and implementation strategy.

Our dedicated content department and design team will be involved from the outset, creating a structured plan to begin telling your story through a mixture of PR, social media management, design, and online media relations.

Reaching Your Target Audiences

Our 360-degree approach is customized around our clients’ needs to spread their messages across all channels. We make sure to reach all appropriate publications, media outlets, social media platforms, and forums to tell your story to the right people.

With our knowledge of the digital landscape, we develop a comprehensive content strategy, placing blog posts, articles, opinion pieces, videos (and more). Each piece of content is created and distributed to best tell your narrative and position you as an expert in your field.

We arrange for spokespersons and senior management team members to be interviewed for online publications, podcasts, webinars, and broadcast media where possible. Our team is experienced in working on a global scale in a number of languages to engage with your customers wherever they may be.

Evaluation and Feedback

Our service includes regular update meetings fit around your schedule to ensure you know exactly what is happening and when.

Each month, we also send a report on all completed and upcoming digital communications activities and results achieved.

How we do it

Understanding Your Field

It’s important to us to fully understand the world that you are a part of. We spend time doing in-depth researching to expand our knowledge of your specific industry – both on- and offline.

Becoming an Expert in Your Business

The most important part to this step of your digital communications strategy is collaboration Together with our clients we hold a deep dive strategy session, so that we learn everything about your brand: your company background, and your expertise. We take the time to get to know your target audiences, marketing goals and your management to help us build a tailored strategy. Think of us as the newest branch of your extended team.

Developing Your Message and Narrative

Your brand is your story. Following our digital communications strategy sessions, we will begin to develop your messaging, narrative, and implementation strategy. Our dedicated content department and design team will be involved from the outset, creating a structured plan to begin telling your story through a mixture of PR, social media management, design, and online media relations.

Reaching Your Target Audiences

Our 360-degree approach is customized around our clients’ needs, to spread their messages across all the appropriate platforms. We make sure to reach all appropriate publications, media outlets, social media and forums to tell your story to the right people.

Evaluation and Feedback

Our service includes regular update meetings fit around your schedule to ensure you know exactly what is happening and when. Each month we also send a report on all completed and upcoming digital communications activities and results achieved.

Digital Communications Service​ FAQ

At Percepto, we understand that an important part of effective digital communications is truly understanding our client, their business, and their industry. Our deep-dive research approach allows us to build the necessary solid foundation to create your strategy.

 

When it comes to messaging, we know it’s about quality. We create high-end, focused content to drive your narrative across all relevant publications, platforms, and media. We consider every angle and all SEO implications and go beyond traditional PR, promoting your key messages and managing brand perception.

 

To find out more about what our clients say about us, visit our testimonials on Clutch.

Collaboration with our clients is important, especially during the initial stages of our planning. The more we understand your company, the more we can create your brand's tone of voice and build a strategy.

 

Once you have signed off on the proposed structure and strategy, your level of involvement is completely dependent on you. We do of course require at least a minimal about of contact in order to have our activities approved and evaluated and so that we can agree to future strategy.

 

We suggest regular bi-weekly or monthly meetings to continue developing ideas. Some clients prefer a more hands-off approach while some want more engagement. We work around our clients’ availability and needs.

That is certainly an option. However, it can take a lot of time, energy, and research.

 

First, make sure you know all your target audiences and everywhere they are likely to see your content, such as social media, blogs, media, and other platforms. Research the best types of content and the most efficient way of successfully placing that content.

 

With this knowledge, it’s time to start getting your brand out there. What is the most effective tone of voice for each platform? What are your key messages? What stories will work best and where?

Be prepared for a lot of writing, whether it includes regular social media posts, blog posts, press releases, lengthy opinion pieces for newspapers, and contributions to other sites. Find out about best practice formatting for every piece and every post. Become active on social media to create a constant presence – liking, retweeting, sharing, following – then decide whether your brand should have a presence on forums such as Reddit or Quora.

 

Also consider how to place your senior management team as experts in their field and think about contacting podcasts, planning desks, features editors, broadcast shows, webinar companies, and roundtable producers to try and book your team as a panel member.

After the initial strategy is in place, we will start researching the most appropriate platforms and publications for our media and social activity. Content will begin to be created immediately. The outlets depend entirely on your brand, target audiences, industry, and goals.

We have a deep understanding of the digital and media landscapes and can advise the best platforms and publications for you. With a mixture of organic articles and features, controlled digital assets, social media management, and paid-for content, we reach all kinds of channels.

We tailor our Digital Communications service to our clients’ requirements. This can vary dramatically dependent on platforms, packages, languages, and other aspects – all of which can affect the total cost. For a quote, get in touch by emailing contact@percepto-digital.com.

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