Insights

Insights

Lessons learned, best practices, case studies, tools of the trade – everything we know about online communications, and all the reasons we love what we do.

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Coronavirus is the crescendo of behavior change evolution

Coronavirus is the crescendo of behavior change evolution CEO of Percepto, Ran Blayer was featured in the Jerusalem Post discussing how the global pandemic has shone a light on how digital has affected the way marcomms professionals maintain narratives. Traditional behaviour change campaigns have evolved and the communications management around COVID19 is the perfect example.

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Megxit, The Crown and The Power of Perception

Megxit, The Crown, and The Power of Perception Meghan and Harry’s decision to break away from the royal family has put the British monarchy back in the media spotlight over the last year. Coupled with the huge popularity—and increasing controversy—surrounding Netflix’s hit series, The Crown, there’s good reason to scrutinize these developments from a reputation management

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Position Zero – What Is it and Why Do You Need It?

Position Zero – What Is It and Why Do You Need It? The most valuable real estate on a Google search page has historically been the first of the ranked results. But over the last several years, Google has replaced the #1 organic position with a new gold standard: Position Zero (PO). What is PO,

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Personal Branding for Agency Leaders: What, Why and How

Personal Branding for Agency Leaders: What, Why and How What is personal branding? Personal branding is about creating a brand around an individual. Individuals shine through actions. If these actions provide true value, authentic attention, and access to the real you they will make a positive and memorable impact on your audience and help build

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How to Respond Correctly to a Major Reputation Crisis

How to Respond Correctly to a Major Reputation Crisis From business meetings, classes, and webinars to social gatherings, birthdays, and weddings, many of our daily social interactions have suddenly moved to the Zoom platform. In just two months, Zoom’s traffic has increased from 10 million daily users to 200 million. Together with the increasing popularity

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There’s More to Googling than Clicking on Search

There’s More to Googling Than Clicking on Search Google can teach you so much more than you think about the way your client is perceived. You just need to understand how it works. Take the next three minutes to learn how to unleash the power of Google. Think of a client you’ve recently Googled and

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