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Position Zero – What Is It and Why Do You Need It? The most valuable real estate on a Google search page has historically been the first of the ranked results. But over the last several years, Google has replaced the #1 organic position with a new gold standard: Position Zero (PO). What is PO,
Personal Branding for Agency Leaders: What, Why and How What is personal branding? Personal branding is about creating a brand around an individual. Individuals shine through actions. If these actions provide true value, authentic attention, and access to the real you they will make a positive and memorable impact on your audience and help build
How to Respond Correctly to a Major Reputation Crisis From business meetings, classes, and webinars to social gatherings, birthdays, and weddings, many of our daily social interactions have suddenly moved to the Zoom platform. In just two months, Zoom’s traffic has increased from 10 million daily users to 200 million. Together with the increasing popularity
There’s More to Googling Than Clicking on Search Google can teach you so much more than you think about the way your client is perceived. You just need to understand how it works. Take the next three minutes to learn how to unleash the power of Google. Think of a client you’ve recently Googled and