Percepto Insider

Understand how Percepto sees the world through the lens of digital communications.
Insights, opinions, and top tips from our industry experts.

Latest

Featured

Celebrity Sickness – Private or Public?

Celebrity Sickness – Private or Public? What does it mean to be a celebrity? To ...
Read More

19 Ways Startups can Use Comms to Attract Investors

In today’s world of “cancel culture”, gaining media coverage can be tricky. One small mistake can ruin your brand reputation forever.
Read More

The Advantages of Implementing a Comprehensive Social Media ORM Strategy

It’s important to include social media strategy into your online reputation management and here is how you can do it most effectively.
Read More

5 Tips for the Finance Industry to Improve Online Reputation Management Strategy

To help improve their trust and credibility, it’s important for companies working in the financial sector to maintain a solid online reputation management strategy. Here’s ...
Read More

“The Gen Z Method”

“The Gen Z Method” Liat Blumner Public Relations and Content Account Manager with Percepto Using ...
Read More

Digital Storytelling for SMBs

Digital Storytelling for SMBs Victor Ortiz Content Marketer with GoodFirms Small and medium businesses can ...
Read More

AI Writing Tools: The Good, the Bad, and the Controversy

While AI writing tools aren’t new, OpenAI’s recent launch of ChatGPT has brought the issue ...
Read More

Facebook Could Ban News if US Journalism Bill Passes: How Will This Impact Strategy?

Meta’s policy communications head states that the new journalism bill will force him to consider removing news from the US platform. How would this effect ...
Read More

How Social Media and the Shrinking Consumer Attention Span Are Connected

How Social Media and the Shrinking Consumer Attention Span Are Connected — And What That ...
Read More

Donald Trump’s Mugshot is PR Genius

Explore how Donald Trump's mugshot turned from crisis to political statement, revealing strategic PR moves that shaped the narrative. A lesson for all communications professionals. ...
Read More

The Impact of Inaccurate Media Coverage and Journalistic Accountability

Discover the consequences of misleading media coverage and the significance of journalistic responsibility through the CNN controversy. Explore the impact of accurate reporting on public ...
Read More

The Virtual World of Communications is Here

A quick glance into the future of marketing. Attend events from home, feel like you’re really there. And no, this is nothing like attending a ...
Read More

PR Trends for Startups in 2023

PR is a dynamic field, and every year brings its own trends and nuances to ...
Read More

PR tools for startups

PR tools for startups can be very different compared to other brands as they are ...
Read More

Hiring a PR Agency for Tech Startups

The Key to Communication: PR for Tech Companies   Tech is the future. However, when ...
Read More

Navigating Divisive Issues – How Web Summit’s Cosgrove is a Cautionary Tale

Navigating Divisive Issues – How Web Summit’s Cosgrove is a Cautionary Tale CEOs serve as ...
Read More

Celebrity Sickness – Private or Public?

Celebrity Sickness – Private or Public? What does it mean to be a celebrity? To ...
Read More
Scroll to Top