In today’s digital world of social media, where active users can appear anonymously or as impersonating someone else, it’s incredibly easy for negative comments or misinformation to spread online about your brand. If this happens, the consequences can be grave. Utilizing online reputation management FAQs can teach you how best to deal with a situation like this, should it arise.
According to this Forbes article, approximately 50% of businesses fail within the first five years. There are multiple reasons why businesses fail but one important factor to consider to avert failure is to manage your business’ online reputation from the offset. Online reputation management FAQs can educate you on the necessary steps to take to build your online reputation in a positive way.
Some of these ways include building brand advocacy, creating a powerful and positive narrative, displaying your value, engaging with your community and ensuring your clients are happy with your services.
A company, like Percepto, can help you successfully manage your online reputation.
What is online reputation management?
ORM involves creating a positive narrative around your business that builds trust and allows people to connect with your brand in a deep and meaningful way. Effective management of your online reputation allows you to control the narrative around your brand, so you can push out a positive brand image.
How can I improve my online reputation?
The best way is to start being proactive about it. Firstly, take some time to get clarity on your core brand values and personality, your brand story and narrative, and the value your services deliver. With this information, hone in on your main key messages and begin to create a strategy to ensure you’re able to show up consistently with these powerful messages that connect with your stakeholders. Secondly, for your current clients, focus on delivering top quality service and ask them to leave you a review online. Client reviews and testimonials are one of the best ways to build a positive reputation. Ensure that you continue to monitor progress and analyze your presence online to ensure you are in a position to respond and adapt your strategy accordingly.
Online reputation management FAQs can help you improve your brand image if you’re not sure where to start.
How can someone preserve a good reputation?
Always practise open and honest communication. People value transparency in a brand. If you receive negative reviews or press, own it. Show your audience what steps you’re putting in place to ensure mistakes don’t happen again. Make sure to respond to every client review and all comments on your social media. This shows a desire to create genuine connections with people. If you do receive negative reviews or press, make sure you handle it in a timely manner and in the right way. You can’t always control what is said about you but you can control the way you respond to it. Online reputation management FAQs can give you the answers you need to help preserve a good reputation online.
What factors influence a brand’s reputation?
There are many factors, within your control, that influence your brand reputation. Ensure you’re consistent with your visibility online as this builds trust. Always deliver on your promises, to both your clients and your online community. Keep your social media and websites looking professional. Collate client testimonials and publicise them. Take the time to engage in an authentic way with your audience. Show that you value your community by asking them for feedback on how to improve. For more ideas on how to influence and improve your brand reputation, search for online reputation management FAQs.
Why is it important to maintain a positive online reputation?
Maintaining a positive online reputation can highly determine the growth of your business in a healthy way through: building brand awareness, increasing advocacy from your community (both clients and social media audiences), continuing to grow an audience of people who are engaged with your brand, encouraging future business opportunities and creating and maintaining a desired narrative around your brand.
You can find more online reputation management FAQs on Percepto’s website.