Featured Archives

Could ORM be the Safest Investment Private Equity and Hedge Funds Make

Leave a Comment / Digital PR, Featured / By Percepto Team

It is a common misconception that financial businesses only need to manage their reputation when something negative has occurred. The complex risk issues associated with private equity and hedge fund models require thorough understanding for effective management. While these models share some similarities in risk management, they diverge on key points. Reputation management should be …

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We can learn a lot of online reputation management strategy tips from the Tate-Thurberg Feud

Andrew Tate and Greta Thunberg: Lessons to Learn

Leave a Comment / Featured, Social Media / By Paul Bloomfield

Through the widely covered social media altercation between Andrew Tate and Greta Thunberg, Percepto looks at the lessons we can learn, what went well and what could have gone better

AI Writing Tools: The Good, the Bad, and the Controversy

Leave a Comment / Content Marketing, Featured / By Percepto Team

While AI writing tools aren’t new, OpenAI’s recent launch of ChatGPT has brought the issue of AI writing to the forefront. Suddenly, everyone has been talking about AI writing tools and discussing what they mean for the future of writing, academics, cybersecurity, Google and more. In the midst of the current ChatGPT buzz, we decided …

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PR Trends for Startups in 2023

Leave a Comment / Featured, PR for Startups / By Percepto Team

PR is a dynamic field, and every year brings its own trends and nuances to an already-action-packed industry. 2023 promises to bring its own unique twist to public relations, and for startups that are launching into the big bright world, crafting a comprehensive PR strategy is crucial. At Percepto, we have put together what we …

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You Now Have a Shorter Attention Span Than a Goldfish

How Social Media and the Shrinking Consumer Attention Span Are Connected

Leave a Comment / Content Marketing, Digital PR, Featured, Online Branding / By Percepto Team

How Social Media and the Shrinking Consumer Attention Span Are Connected — And What That Means for Video Content Marketers If you’re scrolling through your phone — whether you’re on TikTok, Facebook, YouTube, Instagram, or any other platform — chances are you’re streaming some sort of video content. In fact, according to Dex Torricke-Barton, former …

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Airbnb is a Great Example of Excellent PR for High Tech

Leave a Comment / Digital PR, Featured / By Percepto Team

Last week, Brian Chesky, the CEO of Airbnb, caused a stir in the tech industry by declaring that, “It’s like we’re all in a nightclub and the lights just came on”, which could be perceived as a negative piece of PR for high tech giants. His comment comes at a turbulent time for the tech …

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Lycett vs Beckham in Online Reputation Management War

British Comedian, Joe Lycett, Criticizes Football Legend Beckham – Who Will Win in the ORM War?

Leave a Comment / Featured, Pro / By Percepto Team

As Joe Lycett attacked David Beckham to put pressure on him to drop 10 million pound deal, who will win the ORM war?

The Top Five Solutions to Your Online Reputation Crisis

Featured, Reputation Management / By Percepto Team

Regardless of how committed one is to professionalism and being values-focused, no brand, corporation, or public figure is immune to the disturbance of an online reputation crisis. One of the disadvantages of having notoriety is being held to account in the court of public opinion. If you or your brand ever find yourself under scrutiny, …

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The Importance of Building Online Communities

Leave a Comment / Featured, Social Media / By Percepto Team

The Importance of Building Online Communities ‘People just don’t get together anymore’. ‘We don’t talk to each other like we used to’. ‘Everyone is glued to their screen – no one communicates anymore’. You’ve probably heard these sentences uttered more than once in recent years, but contrary to these very common sayings, one might argue …

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What Is Position Zero and What Are Its Benefits?

Leave a Comment / Featured / By Percepto Team

Position zero is that first search result that ranks better than all the others and provides a concise explanation of whatever it is you searched for. It offers a quick answer to your query without you having to leave Google search and click on a link. It often contains a featured snippet of information that …

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