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Could ORM be the Safest Investment Private Equity and Hedge Funds Make

It is a common misconception that financial businesses only need to manage their reputation when something negative has occurred. The complex risk issues associated with private equity and hedge fund models require thorough understanding for effective management. While these models share some similarities in risk management, they diverge on key points. Reputation management should be …

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AI Writing Tools: The Good, the Bad, and the Controversy

While AI writing tools aren’t new, OpenAI’s recent launch of ChatGPT has brought the issue of AI writing to the forefront. Suddenly, everyone has been talking about AI writing tools and discussing what they mean for the future of writing, academics, cybersecurity, Google and more. In the midst of the current ChatGPT buzz, we decided …

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You Now Have a Shorter Attention Span Than a Goldfish

How Social Media and the Shrinking Consumer Attention Span Are Connected

How Social Media and the Shrinking Consumer Attention Span Are Connected — And What That Means for Video Content Marketers If you’re scrolling through your phone — whether you’re on TikTok, Facebook, YouTube, Instagram, or any other platform — chances are you’re streaming some sort of video content. In fact, according to Dex Torricke-Barton, former …

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The Top Five Solutions to Your Online Reputation Crisis

Regardless of how committed one is to professionalism and being values-focused, no brand, corporation, or public figure is immune to the disturbance of an online reputation crisis. One of the disadvantages of having notoriety is being held to account in the court of public opinion. If you or your brand ever find yourself under scrutiny, …

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The Importance of Building Online Communities

The Importance of Building Online Communities ‘People just don’t get together anymore’. ‘We don’t talk to each other like we used to’. ‘Everyone is glued to their screen – no one communicates anymore’. You’ve probably heard these sentences uttered more than once in recent years, but contrary to these very common sayings, one might argue …

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