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The Importance of Building Online Communities

The Importance of Building Online Communities ‘People just don’t get together anymore’. ‘We don’t talk to each other like we used to’. ‘Everyone is glued to their screen – no one communicates anymore’. You’ve probably heard these sentences uttered more than once in recent years, but contrary to these very common sayings, one might argue …

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Personal Branding for Agency Leaders: What, Why and How

What is personal branding? Personal branding is about creating a brand around an individual. Individuals shine through actions. If these actions provide true value, authentic attention, and access to the real you they will make a positive and memorable impact on your audience and help build trust and credibility in your expertise. Today, when you …

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How to Respond Correctly to a Major Reputation Crisis

From business meetings, classes, and webinars to social gatherings, birthdays, and weddings, many of our daily social interactions have suddenly moved to the Zoom platform. In just two months, Zoom’s traffic has increased from 10 million daily users to 200 million. Together with the increasing popularity of the app came the “Zoombombings,” consisting of uninvited …

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Megxit, The Crown and The Power of Perception

Megxit, The Crown, and The Power of Perception Meghan and Harry’s decision to break away from the royal family has put the British monarchy back in the media spotlight over the last year. Coupled with the huge popularity—and increasing controversy—surrounding Netflix’s hit series, The Crown, there’s good reason to scrutinize these developments from a reputation management …

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