Are you still human? What about your brand? Why the smartest strategy in the AI era might be the oldest one we have: building a distinct, human brand voice. Scroll your feed for five minutes: ten LinkedIn posts, ten ads, ten “thought leadership” articles. Try guessing which company wrote which one before you see the
Best Personal Online Reputation Management Services in 2026: What Individuals Actually Need A founder asks ChatGPT to summarize their career and sees an answer that is technically plausible but incomplete. A doctor discovers that a third-party review page outranks their own website. An executive realizes that old media coverage is easier to find than their
In Logistics, Your Digital Reputation Is Now Part of Your Operations Wayne Tyndall Wayne Tyndall is a commercial strategist and advisor with over a decade of experience scaling SaaS and logistics technology businesses globally. Most recently SVP Commercial at WebCargo by Freightos, he has led international sales and account management teams, designed go-to-market strategies, and
Want Your Company to Appear in AI Answers? PR Is No Longer Optional Tali Karasik Tali Karasik is the Founder and CEO of Extra Mind, a PR and marketing agency specializing in reputation management and strategic communications for technology companies. With over 15 years of experience, she works closely with startups, venture capital funds, and
AI-SEO for Startups: How to Win in AI Search I’ve spent over two decades navigating the evolution of organic search. For most of that time, the path was clear: we built authority, we fought for top positions, and we won the clicks. The rules were transparent, even if they were hard. Those goals haven’t gone
Wiki vs. Grok: Is Grokipedia the New Wikipedia? Grokipedia already ranks on page 1 of Google Search. Are you prepared? This is what Wikipedia, the ubiquitous and sometimes controversial source of common knowledge in the internet age, has to say about its new apparent competitor, Grokipedia. It’s safe to say wikipedians – Wikipedia editors –
Wikipedia – The Rules of the Game Editing Wikipedia the right way when there’s a conflict of interest We’re often approached by PR and communications agencies that wish to create a Wikipedia article or edit an existing article for their client. The goal of this post is to give you a broader context and better
From Search to Conversation: Winning Visibility in the Age of AI Discovery Summary The digital discovery landscape is changing faster than most executives realize. Today, users are no longer just “Googling” for information – they’re asking AI models directly. From ChatGPT to Google AI Overview, AI-driven summaries are increasingly shaping perceptions before a user
Announcing Our New Strategic Partnership for Litigation Support We’re excited to announce a new partnership between Percepto and Spotlight, an AI analytics startup specializing in Answer Engine Optimization (AEO) and brand visibility across AI-driven platforms. This collaboration marks a significant step forward in our mission to help brands, executives, and private clients understand and actively
Why Gen AI Will Define Reputation Management in 2026 Summary As 2025 draws to a close, the online reputation landscape is being reshaped by generative AI. The shift from search engines to answer engines means visibility is no longer about where you rank, but about how AI systems describe you. This post explores why
