Author: Ran Blayer

85% trust in online reviews as they do in personal recommendations

Navigating Reputation as a Financial Thought Leader

Navigating Reputation as a Financial Thought Leader In the ever-evolving landscape of the finance sector, where trust and credibility are paramount, CEOs of finance companies hold a unique position of influence. Beyond steering their organizations toward success, they also play a crucial role in shaping industry perceptions and driving innovation.  Being perceived as a financial

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Online Reputation Management Is About More Than Crisis

Online Reputation Management Is About More Than Crisis The urgency of an individual or company facing a crisis situation, and requiring a solution as quickly as possible, is certainly understandable. Doing a quick Google search for the term “online reputation management” will yield results consisting of several ads focusing on how to fix a negative

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Personal Branding for Agency Leaders: What, Why and How

What is personal branding? Personal branding is about creating a brand around an individual. Individuals shine through actions. If these actions provide true value, authentic attention, and access to the real you they will make a positive and memorable impact on your audience and help build trust and credibility in your expertise. Today, when you

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