Every entity has a story. There are many methods used by companies to create the perfect story to grab investor, customer and stakeholder interest – but they have to start from somewhere. In the case of many communications strategies, to begin, we must start at the end. Working backwards allows you to determine who should
In today’s digital world of social media, where active users can appear anonymously or as impersonating someone else, it’s incredibly easy for negative comments or misinformation to spread online about your brand. If this happens, the consequences can be grave. Utilizing online reputation management FAQs can teach you how best to deal with a situation
When you think with a business and PR mindset, everything can be branded. When you sign your brand name on something, especially across the digital landscape, you automatically take on the risks that come with brand ownership – a risk from which it is important to try to protect your business. What is online brand
