Author: Nir Shafrir

Crack the Code: B2G Marketing Strategies

Crack the Code: B2G Marketing Strategies Concept is king in the world of B2G. Business to Government marketing is not just about selling products or services to policy makers and civil servants – it’s all about concept. And yet there are certainly transferable factors. Think B2B and B2C. Similar principles apply, but with additional aspects

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Telling Your Company Story – Building The Narrative

Every entity has a story.  There are many methods used by companies to create the perfect story to grab investor, customer and stakeholder interest – but they have to start from somewhere. In the case of many communications strategies, to begin, we must start at the end. Working backwards allows you to determine who should

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What is Digital Marketing and How Can Brands Use it Effectively?

With the increase of accessibility to the internet, there are now more people online than ever before. They use the internet for shopping, connecting with friends and family, researching, using social media and looking for brands that give them value. Marketing has always been about engaging with your target audience at the correct time and

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How An Agency Like Percepto Digital Can Maximize Your Content Marketing Plan

How An Agency Like Percepto Digital Can Maximize Your Content Marketing Plan For many  businesses, every marketing dollar is indispensable. That’s why more brands should be examining their content needs when executing a marketing plan. Companies  that invest in building their content strategy are likely to see great returns for their efforts. Focusing on content

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