CONTACT
Percepto - We Craft Stories that Change Perceptions
Contact

Author: Nir Shafrir

Picture of Nir Shafrir

Nir Shafrir

Nir is the COO and co-founder of Percepto. He has been helping Percepto’s clients develop and strengthen their online reputation for over a decade.
Grokipedia Logo

Wiki vs. Grok: Is Grokipedia the New Wikipedia?

January 28, 2026 No Comments

Wiki vs. Grok: Is Grokipedia the New Wikipedia? Grokipedia already ranks on page 1 of Google Search. Are you prepared? This is what Wikipedia, the ubiquitous and sometimes controversial source of common knowledge in the internet age, has to say about its new apparent competitor, Grokipedia. It’s safe to say wikipedians – Wikipedia editors –

Read More »
Checklist for Vetting a Reputation Management Firm

How to Choose the Right Reputation Management Firm: A Guide to Success

November 6, 2025 No Comments

How to Choose the Right Reputation Management Firm: A Guide to Success Summary How do you know which reputation management firm you can truly trust?This guide breaks down the key factors to evaluate — from process and transparency to expertise and adaptability — so you can choose a partner that aligns with your goals and

Read More »
Spotlight Logo

Percepto and Spotlight Partner to Pioneer AI Reputation Management and Answer Engine Optimization

October 29, 2025 No Comments

Announcing Our New Strategic Partnership for Litigation Support We’re excited to announce a new partnership between Percepto and Spotlight, an AI analytics startup specializing in Answer Engine Optimization (AEO) and brand visibility across AI-driven platforms. This collaboration marks a significant step forward in our mission to help brands, executives, and private clients understand and actively

Read More »

Why Gen AI Will Define Reputation Management in 2026

October 21, 2025 No Comments

Why Gen AI Will Define Reputation Management in 2026 Summary   As 2025 draws to a close, the online reputation landscape is being reshaped by generative AI. The shift from search engines to answer engines means visibility is no longer about where you rank, but about how AI systems describe you. This post explores why

Read More »

How Business Leaders Can Use Podcast Guest Outreach to Build Their Brand in the AI Era

June 25, 2025 No Comments

How Business Leaders Can Use Podcast Guest Outreach to Build Their Brand in the AI Era Thought leadership through podcasting Unlike paid advertisements, where audiences understand the transactional nature, having a business podcast strategy and podcast appearances position you as a “thought leader” sharing valuable insights rather than just another “someone” trying to sell something.

Read More »
3 people on a boat. 2 stirring and one standing up and navigating

The Importance of Reputation Management for Founders and Startup CEOs

January 23, 2025 No Comments

The Importance of Reputation Management for Founders and Startup CEOs Founders and CEOs can easily get caught up in the overwhelming world of startups and innovation. With its ever-changing and competitive nature, it is easy to forget how crucial reputation is for long-term success.  Reputation management for a startup and its leaders can seem like

Read More »
Navigating Change: Nir Shafrir on Innovation, AI, and Leadership in Tech

Navigating Change: Nir Shafrir on Innovation, AI, and Leadership in Tech

July 23, 2024 No Comments

Navigating Change: Nir Shafrir on Innovation, AI, and Leadership in Tech COO and partner at Percepto, Nir Shafrir, joins the Temy podcast to discuss his journey. After joining the company as a project manager straight out of university, he became COO within a few years. Originally launched as a product development company, Percepto soon recognized

Read More »

Crack the Code: B2G Marketing Strategies

February 19, 2024 No Comments

Crack the Code: B2G Marketing Strategies Concept is king in the world of B2G. Business to Government marketing is not just about selling products or services to policy makers and civil servants – it’s all about concept: a concept that can improve government services or the general public as a whole. And yet there are

Read More »
Scroll to Top