No, Not All PR is Good PR
June 22, 2023
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In today’s world of “cancel culture”, gaining media coverage can be tricky. One small mistake can ruin your brand reputation forever.
Author: Abby Thaw
Abby Thaw
Abby is a summer intern on the Percepto team working within the content and PR department. She is a student at the Martin J. Whitman School of Management at Syracuse University studying marketing and financial management.
The Virtual World of Communications is Here
June 7, 2023
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A quick glance into the future of marketing. Attend events from home, feel like you’re really there. And no, this is nothing like attending a webinar on zoom.