Business as Usual
The Company That Wouldn't Let a Hostile Takeover Attempted Damage Its Online Image
A leading mining company fought a hostile takeover attempt initiated by a minority shareholder with strong connections in the local and international media.
For years, the company had maintained a low profile, especially online. It had no business profiles, hardly any positive articles published about it, and only one outdated website under its control. As a result, it had very little digital means with which to fight back against the shareholder’s attack.
Result Analysis over a 14 Month Period
Before & during takeover attempt
After 8 months